Try or Die (Part Two)
Try or Die.
Those are the words I used to address (and challenge) funeral professionals in a blog post I wrote last month. Sure, they might come across as a bit harsh. But I meant it. If you, as a funeral professional, don't try new things in order to push your business forward, it's very likely that eventually, it will fail. Alan Creedy and Ryan Thogmartin recently discussed how funeral directors need to decide whether they're a part of the camp that proactively wants to move forward - or whether they are OK with getting left behind. I agree. But just how is somebody supposed to proactively move forward? There's one simple thing you can do starting today. Try...new...things.
Yes, I'm bringing this up as a business proposition - but the concept of trying new things could and should extend into your everyday life as well. For instance, right before writing the "Try or Die" post last month, I issued a personal challenge to myself. By the end of June, I challenged myself to go on a 10K (6.2 mile) run. Prior to June, I never ran more than 2 miles at once. In fact, if I'm being completely honest, I almost considered conveniently "forgetting" that I even made this challenge to myself in the first place after about a week of training. Yet, after just 3 ½ weeks, I accomplished my goal after posting a 10K time of 72 minutes.
So, how did somebody who never ran more than 2 miles get to a place where running 10K was possible in less than 30 days? It's not as difficult as you'd think.
- I mapped out a plan for what I would do each week to help get me to my goal. From changing my diet a bit to choosing which days I would increase my distance - I essentially built out a mini-training schedule.
- I altered my plan when I needed to. For instance, the first time I ran 2.5 miles, I was running at a pace of 6 miles per hour. I nearly died after that first run. But then I learned that you have to slow down to go farther. My partner, Bryan, suggested that I decrease my speed to 5 miles per hour. It made a world of difference. I was able to run 3-4 miles without feeling nearly as winded as the 2.5 mile run.
- I persevered. On the day I finally ran 10K, I had actually planned to run only 4-5 miles. It was actually a week before my scheduled time to run the 10K. Yet, when I hit 5 miles - I knew I wasn't going to stop until the end. Yes, I felt beat up. But I pushed through until I accomplished.
Again, the challenge to myself was a personal one. But think of how pushing yourself to doing something you've never done could affect you professionally as well. For Gail Rubin, she challenged herself to attend 30 funeral services in 30 days. She's written about her experiences - and is now approaching her 3rd "30 in 30" challenge.
Whether it’s something personal or something to make sure your business doesn’t get left behind, what will you try?
Mike Belsito is an Internet entrepreneur from Cleveland, Ohio with a background in product innovation, ideation, and startup business development. Mike is the Co-Founder of eFuneral, a Cleveland-based online platform that helps connect funeral planners with the funeral homes that can best serve them through the eFuneral Network, eFuneral Family Voice, and eFuneral Family Voice Assist products. He also serves as an entrepreneur-in-residence for the City of Lakewood, Ohio -- a 50,000+ residential community located in Northeast Ohio.
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