We had the privilege of having Alan Creedy, mastermind behind the blog Creedy Commentary, spend a few hours at our office Monday morning. We took the opportunity to talk with Alan about different issues facing funeral professionals and how we believe adaptation will be the defining factor in the success or failure for funeral homes and funeral suppliers.
Alan has a gift in the way he can peel back the layers on different issues. His insight on the underlying details that so often get overlooked are so valuable. One of the topics we asked Alan to comment on was the recent acquisitions that have taken place in the profession in the past few months, first with the acquisition of Lohman Funeral Homes by Stonemor and just this past week the acquisition of Aurora Casket Company. These were two businesses that for so many years have been huge advocates of family own operations.
In the video below Alan addresses the Aurora Casket acquisition and how the landscape of the profession isn’t changing, it has changed, and the companies and funeral directors who can’t read the writing on the wall will soon meet their end as well.
About the author
Ryan Thogmartin is founder and CEO of two innovative companies. Connecting Directors LLC (www.connectingdirectors.com) and Disrupt Media Group, LLC (www.disruptmg.com). ConnectingDirectors.com is the premier progressive online publication for funeral professionals. ConnectingDirectors.com is a thriving global publication with a reader base of over 15,000 of the most elite and forward-thinking professionals in the industry.
Disrupt Media Group, LLC is a social media marketing solutions firm. Disrupt MG focuses on proficiently assisting small businesses in creating engaging social media marketing strategies. Without a social media marketing strategy companies and brands are just aimlessly posting without any coherent direction. Social media marketing is more than just having a Facebook, Twitter, and Youtube page; businesses have to have a strategy to telling their story, one that opens the door and starts the conversation.