Top Casket Manufacturer Wins Honors for Marketing
Aurora Casket Company Earns Gold MarCom Honors and Wins NFDA Convention Booth Contest
Aurora, IN – December 2, 2011 – Aurora Casket Company, the largest privately owned casket manufacturer in the country, was awarded a 2011 Gold MarCom Award for Best Employee Publication. The glossy magazine, the Aurora Report, features news and information regarding the people, products and services offered by the leading funeral services provider.
Less than 18 percent out of thousands of award entries from agencies, businesses and organizations internationally earned a Gold MarCom Award. The awards recognize outstanding creative achievement by marketing and communication professionals. There were more than 6,000 entries from throughout the United States, Canada and several other countries in the 2011 competition.
“While we are proud to receive this recognition what has been even more exciting is having a means of uncovering and sharing the stories of the people of our company,” Director of Creative Marketing Marty Strohofer said. “The Aurora Report has been incredibly effective in that it combines beautiful design with interesting, worthwhile content about how our employees are working to best serve our clients and their families.”
Aurora also “made an impression” at the National Funeral Directors Association’s 2011 International Convention & Expo as the organization recognized the funeral service supplier as having the best booth that was more than 400 square feet, a distinction determined by attendees who judged booths based on categories such as creativity, design, friendliness, giveaways and overall appearance. The company encouraged those in the industry to “make an impression,” particularly in relation to its debut of Advisor, an online platform designed to foster better communication with families and internal employees.
For more information about Aurora Casket Company, visit http://www.AuroraCasket.com. More information about the MarCom awards is available at http://www.MarComAwards.com and information about NFDA’s booth contest is available at http://www.nfda.org.