The super bowl isn’t just about the football anymore, many people watch for the commercials! With the state of the US economy some Fortune 500 companies are pulling ads from the super bowl, while others are getting a little more innovative and will be airing Do-It-Yourself consumer created ads.

Doritos and CareerBuilder are sponsoring consumer-made ad contests.

Doritos, which will air three consumer-created ads, is offering up to $5 million in cash prizes, including a $1 million bonus each if their ads win the top three slots in USA TODAY’S annual Super Bowl Ad Meter consumer rating of ads.

Doritos’ entries doubled from last year to 4,000, says Rudy Wilson, marketing vice president. There are entries from two celebrities: former football star Ed “Too Tall” Jones and rapper Flavor Flav.

Doritos has six finalists. The three that air will be picked in online voting. In one ad, a guy stages his own funeral just to munch Doritos and watch football undisturbed ? in a casket.

Just as unlikely is the guy who produced it: a pastor. “It’s a miracle and a divine comedy that we’ve made it this far,” says Erwin McManus, pastor at Mosaic, a church in Whittier, Calif. “I think it’s God’s sense of humor.”

Below Is the video ad submitted by Erwin:

To vote for this ad or any of the others submitted, please visit: http://www.crashthesuperbowl.com/#/finalists

Information Via: USA Today

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