Connecting Directors

CDTV Episode #3 – Maximizing Your Merchandise

Uncategorized December 2, 2009

We believe that every funeral director should have the tools to succeed. With the help of our field-leading partners, we publish daily funeral industry news and provide free tools to help our readers advance their careers and grow their businesses. Our editorial focus on the future, covering impact-conscious funeral care, trends, tech, marketing, and exploring how today's funeral news affects your future.

In this episode Ryan talks about “Maximizing your Merchandise”. Theme parks and attractions have figured it out, now it is time to bring their thinking to the funeral home. With the rise in cremation funeral directors have to find something to help compensate for the money they are losing by the family not choosing a traditional burial. Merchandise can add to their bottom line, but if it is not displayed properly then families will never know it is available. Families can’t purchase product they never see.

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