The Real Victims of Our Cowardice

April 27, 2012
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In the past few weeks I have used strong negative language:

Cowardice…Fight… Neglect  

Please understand: this is not an emotional reaction on my part.  Instead, it is an intentional effort to call you out.  And it is this “intentionality” that I encourage you to undertake as well.  It is time we, as a profession, called out our “NaySayers” and detractors, our “doom and gloomers.”

Have I made you angry?  I cannot say I am sorry.  You should be angry.  At least I have created some emotion and out of that emotion may come some resolve and out of that resolve may come some action.

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This past two weeks have taught me the difference between sadness and discouragement.

Thankfully, I am not discouraged.  But I am sad.  Very sad.  And sadness has an effect…an enervating effect.

I am feeling your pain.

That pain comes from having the answers to your client’s questions but facing an increasing number of people who are less and less interested in answers.  I have that same pain.  In most instances, I know what needs to be done to turn a business around.  A bold statement? Really?  In most instances, you know what needs to be done to best help a family.  Likewise, my experience and training enable me to know what needs to be done to solve most business problems.  In my case, if it is a parallel, our profession seems fixated on a direction that, for more than 30 years, has produced only more of the same…decline.  I have learned that tact and diplomacy can work; but not often.  So, I have chosen a tactic that I think you should adopt as well: Boldness.  After all, most of you have lost so much ground that you can only gain.

My sadness comes from the awareness that I can’t win them all.  My optimism, though, comes from my unwillingness to give up.  My willingness to fight for what I believe.  From the cold, stark fact that I know that if I give in (even just a little bit) the battle is lost.  More important, though, is the experience that the more I am willing to take a stand the more I win…some.

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Alan Creedy

In addition to the weekly Creedy Commentary, I frequently contribute to industry trade journals and speak at trade conventions.Among my affiliations outside the DeathCare industry are The Center For Creative Leadership, The Performance Institute and Human Synergistics.
I believe in giving back and so was recently honored to serve as Chairman of the Funeral Service Foundation.
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