The Real Victims of Our Cowardice
In the past few weeks I have used strong negative language:
Please understand: this is not an emotional reaction on my part. Instead, it is an intentional effort to call you out. And it is this “intentionality” that I encourage you to undertake as well. It is time we, as a profession, called out our “NaySayers” and detractors, our “doom and gloomers.”
Have I made you angry? I cannot say I am sorry. You should be angry. At least I have created some emotion and out of that emotion may come some resolve and out of that resolve may come some action.
This past two weeks have taught me the difference between sadness and discouragement.
Thankfully, I am not discouraged. But I am sad. Very sad. And sadness has an effect…an enervating effect.
I am feeling your pain.
That pain comes from having the answers to your client’s questions but facing an increasing number of people who are less and less interested in answers. I have that same pain. In most instances, I know what needs to be done to turn a business around. A bold statement? Really? In most instances, you know what needs to be done to best help a family. Likewise, my experience and training enable me to know what needs to be done to solve most business problems. In my case, if it is a parallel, our profession seems fixated on a direction that, for more than 30 years, has produced only more of the same…decline. I have learned that tact and diplomacy can work; but not often. So, I have chosen a tactic that I think you should adopt as well: Boldness. After all, most of you have lost so much ground that you can only gain.
My sadness comes from the awareness that I can’t win them all. My optimism, though, comes from my unwillingness to give up. My willingness to fight for what I believe. From the cold, stark fact that I know that if I give in (even just a little bit) the battle is lost. More important, though, is the experience that the more I am willing to take a stand the more I win…some.
I believe in giving back and so was recently honored to serve as Chairman of the Funeral Service Foundation.
Latest posts by Alan Creedy (see all)
- Are You Really A Team…Or Just A Workgroup - June 24, 2014
- Pennsylvania Deprives Consumers of 21st Century Services - February 25, 2014
- 10 Barriers To Succession Planning In the Funeral Business — Part 1 of 3 - February 12, 2014
You may be interested
Preneed Funeral Sales AdvisorCDFuneralNews - August 11, 2017
Premier Funeral Solutions is currently seeking a Preneed Funeral Sales Advisor . Premier Funeral Solutions offers tools and methodologies developed to help…
12 Benefits of Social Media Every Funeral Home Needs to KnowRyan Thogmartin - August 10, 2017
Social media is 'marketing.' It's not the new marketing, it's the current state of marketing, and funeral homes and death care companies can no longer afford to ignore it. There are so many reasons why death care companies need to get their heads out of the sand and start engaging on the platforms used by over 68% of all Americans.
Six Times Twitter Reminded Us Funerals Don’t Have to be BoringMadison Ashby - August 9, 2017
These six people had funerals on their mind for one reason or another and decided to share with the Twitter world what they were thinking, and I’m pretty glad they did. People can come up with some pretty crazy things if you let them ramble.