3 Months into Production: What is the Current State of Genesis Casket Company?
I got the opportunity yesterday to do a video interview with the President/CEO and Vice-President of Genesis Casket Company about where they currently are in their production schedule, and the current state of the company. I talked with them about the recent lay-offs and position terminations, market share, current an future distribution plans, truck load pricing, and where the company is headed in the near future. Also hear how one major casket company is offering 50% discounts in an attempt to gain back customers lost to Genesis Casket.
Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.
Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
Latest posts by Ryan Thogmartin (see all)
- 4 Social Media Mistakes Death Care Companies Are Making (and How to Fix Them) - August 22, 2017
- August 31 is InternationalOverdose Awareness Day (IOAD) - August 21, 2017
- Funeral Homes are Struggling to Keep Their Doors Open - August 13, 2017
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4 Social Media Mistakes Death Care Companies Are Making (and How to Fix Them)Ryan Thogmartin - August 22, 2017
On one hand, there's always something new to learn and try. However, not everything makes sense when it comes to marketing death care companies. We've watched many funeral organizations lose focus on strategy due to the bright and shiny nature of the new tactics that pop up. Tactics come in all shapes, sizes and value levels. Some are new features that are useful and others can be 'shortcuts' that ultimately lead us in the wrong direction. Recent conversations got us thinking, so we wanted to talk about some social media marketing mistakes we see death care companies make, and how they can fix them.
August 31 is International Overdose Awareness Day (IOAD)Ryan Thogmartin - August 21, 2017
Unfortunately, the opioid epidemic isn’t much of a headline anymore. With over 100 overdose-related deaths everyday, we, as a country, have become desensitized to death and drugs. Funeral homes are charged with taking care of the final arrangements for those who have been taken from this earth too soon.
Director of Support – Western USCDFuneralNews - August 21, 2017
At Carriage Services, we believe in the concept of “First Who, Then What.” We have learned that leaders, who attract and surround…