Offer to Die For: Free Funeral in Exchange for URL on Tombstone

April 19, 2012
Advertisement

A Baltimore company is making an offer to die for — or at least they think so.

Reed Street Productions, known up to now for creating a zombie-themed 5K race,has thrown down something that will probably bring them even more attention: the chance for people to win a free funeral if they agree to put the race’s URL on their tombstone.

“Everyone else markets to the living, so we thought why not market to the undead through deadvertising,” Derrick Smith of Reed Street Productions said in a statement. “We’re always looking for new and creative ways to market to our target audiences.”

The company announced the sweepstakes with an ad today in the Wall Street Journal. The headline on the ad: We Will Bury You.

Advertisement

Three people will win the funeral expenses in a random drawing on June 1. The URL they’d be asked to put on their tombstone is: RunForYourLives.com.

“It’s a real win-win,” the ad says. “You die and get a free funeral, and we get our marketing message in a cemetery – right where the undead live.”

The prize money is $5,000 and also includes free registration for all future zombie races — a regular 5K except they throw in zombies to chase the runners (and perhaps give them an incentive to improve their time.)

And don’t worry if you’re healthy. To win, the contest says, “you don’t have to die any time soon.” However, it also points out, “The sooner you pass away, the sooner you can enjoy the full benefits of this amazing offer.”

Source

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

2017 REFLECTION OF NFDA BOSTON AND A TRIBUTE TO THE VETERANS | FUNERAL nation 094
FUNERAL Nation
192 views
FUNERAL Nation
192 views

2017 REFLECTION OF NFDA BOSTON AND A TRIBUTE TO THE VETERANS | FUNERAL nation 094

CDFuneralNews - November 13, 2017

On this episode, we send a big "thank you" to our very own Funeral Commander, Jeff Harbeson in honor of…

Justin Baxley Joins Homesteaders Life Company
Funeral Industry Press Releases
32 views
Funeral Industry Press Releases
32 views

Justin Baxley Joins Homesteaders Life Company

CDFuneralNews - November 13, 2017

West Des Moines, Iowa — Homesteaders Life Company Vice President of Strategic Markets Will Bischoff announced today that Justin Baxley…

Carriage Funeral Services Busting into Colorado Market
News
129 views
News
129 views

Carriage Funeral Services Busting into Colorado Market

CDFuneralNews - November 13, 2017

Originally Published on Houston Business Journal A Houston-based funeral home company is entering the Colorado market by acquiring two northern…

Comments