Homesteaders Releases All-New Fifth Edition of Pre-Need Motivators

Homesteaders Life Company, a national leader in pre-need funeral funding, has announced the release of the fifth edition of Pre-need Motivators. This publication provides information about the demographics, behavior and experiences of people who arrange and fund funerals in advance.

“For more than a decade, funeral professionals have relied on insights from Pre-need Motivators to help them grow their pre-need programs,” said Dean Lambert, Homesteaders Senior VP-Marketing & Communications. “This completely updated fifth edition is particularly exciting because it examines the pre-need experience from the perspectives of both funeral directors and the client families we mutually serve.”

In addition to providing results from a biennial survey of policy owners who prearranged and funded funerals with Homesteaders, this edition of Pre-need Motivators includes information from a new survey of funeral directors. This study provides feedback about funeral directors’ experiences when pre-need arrangements become at-need funerals, as well as their perceptions about their client families’ motivations for prearranging.

“The research published in the latest Pre-need Motivators report reinforces that advance funeral planning continues to be highly valued by funeral professionals and consumers,” said Homesteaders Director-Research & Insights Pam Kleese. “Nearly all policy owners report that they are ‘completely’ or ‘very’ satisfied with their decision to prearrange, and 88% of funeral directors report that the at-need experience is better when a prearrangement exists.”

Pre-need Motivators is now available as a free download at homesteaderslife.com/motivators. Funeral professionals may request a printed copy of the publication by contacting their Homesteaders account executive.

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.