Homesteaders Releases All-New Fifth Edition of Pre-Need Motivators
Homesteaders Life Company, a national leader in pre-need funeral funding, has announced the release of the fifth edition of Pre-need Motivators. This publication provides information about the demographics, behavior and experiences of people who arrange and fund funerals in advance.
“For more than a decade, funeral professionals have relied on insights from Pre-need Motivators to help them grow their pre-need programs,” said Dean Lambert, Homesteaders Senior VP-Marketing & Communications. “This completely updated fifth edition is particularly exciting because it examines the pre-need experience from the perspectives of both funeral directors and the client families we mutually serve.”
In addition to providing results from a biennial survey of policy owners who prearranged and funded funerals with Homesteaders, this edition of Pre-need Motivators includes information from a new survey of funeral directors. This study provides feedback about funeral directors’ experiences when pre-need arrangements become at-need funerals, as well as their perceptions about their client families’ motivations for prearranging.
“The research published in the latest Pre-need Motivators report reinforces that advance funeral planning continues to be highly valued by funeral professionals and consumers,” said Homesteaders Director-Research & Insights Pam Kleese. “Nearly all policy owners report that they are ‘completely’ or ‘very’ satisfied with their decision to prearrange, and 88% of funeral directors report that the at-need experience is better when a prearrangement exists.”
Pre-need Motivators is now available as a free download at homesteaderslife.com/motivators. Funeral professionals may request a printed copy of the publication by contacting their Homesteaders account executive.
Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.
Latest posts by CDFuneralNews (see all)
- RELEASE THE FN CRAKN! | FUNERAL nation 114 - June 18, 2018
- FrontRunner Professional Announces Expansion of Development Team - June 18, 2018
- Understanding Cremation Growth - June 14, 2018
You may be interested
FTC Releases Results of Undercover Funeral Rule Investigation… 4 Regions BombedJustin Crowe - June 18, 2018
The FTC has released its report detailing the results of its undercover Funeral Rule investigation for 2017. Last year, the…
RELEASE THE FN CRAKN! | FUNERAL nation 114CDFuneralNews - June 18, 2018
It's a barn burner... The Commander is moving his Command Post!!! Besides the Commander on the move, the boys speak…
FrontRunner Professional Announces Expansion of Development TeamCDFuneralNews - June 18, 2018
Today FrontRunner Professional announced a significant expansion to their programming and development team with the addition of Greg Daye and…