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ROMANCE IS KILLING FUNERAL HOMES | DISRUPT60 004

DISRUPT60 Funeral Industry News April 24, 2018

We believe that every funeral director should have the tools to succeed. With the help of our field-leading partners, we publish daily funeral industry news and provide free tools to help our readers advance their careers and grow their businesses. Our editorial focus on the future, covering impact-conscious funeral care, trends, tech, marketing, and exploring how today's funeral news affects your future.

Stop being romantic! This isn’t something you typically hear in marketing but ‘romance’ is killing many funeral homes. Let me explain:

Romance generally involves love and commitment – two affections that are key for romance to be satisfying, but in marketing, love and commitment can be fatal. Example: Funeral directors are romantic about marketing methods that use to work. Their love and commitment to the traditional marketing methods that they understand are keeping them from experiencing the rewards of underpriced attention through new marketing channels like social media.