Batesville Sponsors Social Media and Technology Expert Erik Qualman at ICCFA
Learn why an effective digital strategy is critical for business growth
BATESVILLE, Ind. – Batesville, the leading provider of high quality products and technology solutions to today’s death care professionals, is proud to sponsor the keynote address by best-selling author Erik Qualman at the 2018 International Cemetery, Cremation and Funeral Association (ICCFA) Annual Convention and Exposition, April 18 – 20 in Las Vegas, Nevada. The company will also host a free book signing with the author immediately following the address.
Listed by Forbes as a Top 100 Digital Influencer, Qualman has performed in 48 countries and reached 25 million people this decade. His keynote address, “Socialnomics: Winning Customers’ Hearts, Minds & Wallets in a Wi-Fi World,” (Thursday, April 19, 2018, from 11 a.m. – noon) will include key learnings around how to use mobile and social media to develop customer relationships, earn loyalty and drive long-term success.
“Digital technologies are an essential component of today’s marketing and customer service strategies,” said Troy Turner, SVP of sales and marketing at Batesville. “This is how people connect with information about products and services, and increasingly, how impressions and decisions are shaped. Erik Qualman is an expert in this field, and we’re excited to learn from his experience.”
Batesville is a firm believer that technology can facilitate a better, more personal and meaningful experience for families. Over the past decade, the company has built a portfolio of tools and solutions to make the funeral planning process better. Many of these will be presented at ICCFA, including:
- Meaningful Selections digital selection tool with dynamic imaging
- Personalized and themed obituaries and videos
- Collaboration tools for funeral directors and families
- Professional websites with industry-leading partnerships
- Funeral home and cemetery back-office software
You will also find some of the most popular burial, cremation and memorialization products on display, with giveaway opportunities throughout the booth. Experts will be on hand to discuss your challenges and recommend products and solutions that will have the greatest impact on your business.
Be sure to mark your calendars for these special events:
- “Winners Always Quit” educational session by Dave Shank, manager of training at Batesville
Wednesday, April 18 at 3 p.m. (check program for location)
- Erik Qualman book signing – What Happens in Vegas Stays on YouTube
Thursday, April 19 from noon to 1 p.m. in the Batesville booth
For more information, visit www.Batesville.com/ICCFA-2018.
Batesville (www.Batesville.com), a wholly owned subsidiary of Hillenbrand, Inc. (NYSE:HI), is the leader in the North American death care industry, offering a comprehensive portfolio of Burial Solutions, Cremation Options, Memorial Solutions and Technology Solutions. For more than 125 years, Batesville has been dedicated to helping families honor the lives of those they love®. Our history of manufacturing excellence, product innovation, superior customer service and reliable delivery has helped Batesville become – and remain – a market leader.
ABOUT ERIK QUALMAN
#1 Best Selling Author and Motivational Speaker, Erik Qualman has performed in 48 countries and reached 25 million people this decade. What Happens in Vegas Stays on YouTube helped Qualman to be listed by Forbes and Fortune as a Top 100 Digital Influencer. His business books are used in over 200 universities and he has received an honorary doctorate for his groundbreaking work.
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