Here’s What We Can Learn From Fans Scattering Ashes at the Super Bowl

April 5, 2018
Advertisement

During last week’s celebration festivities for the Philadelphia Eagles’ Super Bowl win, we noticed a trend emerging on social media. Fans were scattering ashes at the super bowl events like the big game and the celebration parade.

The Philadelphia Inquirer reported on a fan named Dustin Slaughter who brought his father’s ashes to the Eagles Super Bowl parade. The Philadelphia native commented:

“It feels good to have him with me for a day like today.”

Anther fan at the parade who traveled from Florida posted a video to Twitter showing him scattering his grandfather’s remains on-route. There were at least five other documented instances of memorializing passed lived ones at the Eagles’s events.

Advertisement

This surprisingly common practice of memorializing at the Super Bowl is evidence of our progressing comfort with cremated remains, the desire for ritual, and the increasingly personalized methods of memorialization that we seek out.

The remembrance ritual trends witnessed at the Super Bowl events expose an accessible opportunity for funeral homes. Funeral Homes are uniquely qualified to facilitate activities like celebrating the big win with cremated loved ones, hosting a ritual scattering to commemorate die-hard sports fans who didn’t live to see the big victory, or organizing other highly personalized rituals that happen to occur in numbers during shared-experience events.

Hosting these types of community support activities can be invaluable marketing strategies forming camaraderie with locals, building trust, and becoming apart of a memorable story for each person involved. Bringing organization to the randomized rituals that we witnessed last week is a heartfelt gesture and perfect content for social media marketing and press coverage. The Eagles ashes scattering was covered by The New York Post, Pennlive.com, Thescore.com, Dailymail.co.uk, Fox43.com, and a dozens more media outlets.

Have you organized a memorial around a regional event? Tell us about it in the comments!

Advertisement

You may be interested

KEYBOARD COMMANDOES | FUNERAL Nation Episode 121
Funeral Industry News
17 views
Funeral Industry News
17 views

KEYBOARD COMMANDOES | FUNERAL Nation Episode 121

CDFuneralNews - August 20, 2018

Some call them haters or trolls but we like to call them 'Keyboard Commandoes'. You may know them personally as…

Batesville Offers Free Webinar: Staying Relevant in an Evolving Marketplace
Funeral Industry News
64 views
Funeral Industry News
64 views

Batesville Offers Free Webinar: Staying Relevant in an Evolving Marketplace

CDFuneralNews - August 20, 2018

BATESVILLE, Ind. – Batesville is hosting a free Education Series webinar, Staying Relevant in an Evolving Marketplace, on August 28…

Passare and Krause Funeral Home  to Host a Free Workshop in Milwaukee, WI
Funeral Industry News
60 views
Funeral Industry News
60 views

Passare and Krause Funeral Home to Host a Free Workshop in Milwaukee, WI

CDFuneralNews - August 20, 2018

Passare, Inc. is proud to announce two FREE workshops hosted in partnership with Krause Funeral Home and Cremation Services in…

Comments