Here’s What We Can Learn From Fans Scattering Ashes at the Super Bowl

April 5, 2018
Advertisement

During last week’s celebration festivities for the Philadelphia Eagles’ Super Bowl win, we noticed a trend emerging on social media. Fans were scattering ashes at the super bowl events like the big game and the celebration parade.

The Philadelphia Inquirer reported on a fan named Dustin Slaughter who brought his father’s ashes to the Eagles Super Bowl parade. The Philadelphia native commented:

“It feels good to have him with me for a day like today.”

Anther fan at the parade who traveled from Florida posted a video to Twitter showing him scattering his grandfather’s remains on-route. There were at least five other documented instances of memorializing passed lived ones at the Eagles’s events.

Advertisement

This surprisingly common practice of memorializing at the Super Bowl is evidence of our progressing comfort with cremated remains, the desire for ritual, and the increasingly personalized methods of memorialization that we seek out.

The remembrance ritual trends witnessed at the Super Bowl events expose an accessible opportunity for funeral homes. Funeral Homes are uniquely qualified to facilitate activities like celebrating the big win with cremated loved ones, hosting a ritual scattering to commemorate die-hard sports fans who didn’t live to see the big victory, or organizing other highly personalized rituals that happen to occur in numbers during shared-experience events.

Hosting these types of community support activities can be invaluable marketing strategies forming camaraderie with locals, building trust, and becoming apart of a memorable story for each person involved. Bringing organization to the randomized rituals that we witnessed last week is a heartfelt gesture and perfect content for social media marketing and press coverage. The Eagles ashes scattering was covered by The New York Post, Pennlive.com, Thescore.com, Dailymail.co.uk, Fox43.com, and a dozens more media outlets.

Have you organized a memorial around a regional event? Tell us about it in the comments!

Justin Crowe

Justin Crowe

Owner at Lifeware
Justin believes that remarkable experiences enrich our lives. Chronicle’s Lifeware product line transforms cremated remains into an extraordinary glass which is applied to cremation jewelry and keepsakes.
Justin Crowe
Advertisement

You may be interested

FREE eCourse: 4 Proven Funeral Home Marketing Strategies to Increase Call Volume Today
Crowdfunding
489 views
Crowdfunding
489 views

FREE eCourse: 4 Proven Funeral Home Marketing Strategies to Increase Call Volume Today

Justin Crowe - April 11, 2018

The last two decades have brought huge changes to the funeral industry and finding the time to keep up with…

Challenging Theater Experience “Kills” Each Viewer Then Asks Them to Reflect on Life
Death Discussions
114 views
Death Discussions
114 views

Challenging Theater Experience “Kills” Each Viewer Then Asks Them to Reflect on Life

Justin Crowe - April 11, 2018

San Fransico is hosting the ReImagine: End of Life event this week and one of the highlights of their program…

RememberingALife.com: Empowering Consumers at Every Stage of the Journey
Funeral Industry News
109 views
Funeral Industry News
109 views

RememberingALife.com: Empowering Consumers at Every Stage of the Journey

CDFuneralNews - April 11, 2018

Brookfield, Wis. – The National Funeral Directors Association (NFDA), the world's leading and largest funeral service association, has launched RememberingaLife.com,…

Comments