Just Published: ‘The Funeral Director’s Guide to Statistics: 2017 Edition’ Guide Includes Hundreds of Data Points to Help Funeral Homes
Funeral professionals now have a valuable new resource to navigate changing consumer preferences, manage their costs and boost revenues with the publication of “The Funeral Director’s Guide to Statistics: 2017 Edition.”
“Our annual guide to statistics has become one of the profession’s most valued resources in understanding trends, buying behaviors, marketing metrics and more,” said Thomas A. Parmalee, executive director of Kates-Boylston Publications. “While it’s a tall order to improve on previous editions, we think this current one may be the best one yet.”
The 2017 edition covers every key area of business operations. Articles include:
- Cremation statistics from the Cremation Association of North America.
- David Nixon’s latest “Listening to Cremation” study.
- Survey data on consumer spending from Johnson Consulting Group.
- Five numbers you need to know for preneed success from Preneed Funeral Program.
- Insights on motivations to preplan from Homesteaders Life Company.
- Funeral Service Insider’s compensation and casket surveys.
Dean Lambert, senior vice president of marketing and communications at Homesteaders Life Company, which is the exclusive sponsor of the book, says in the book’s foreword, “There has never been a more important time for funeral professionals to access and understand data and information critical to strategic decision-making. Consumer end-of-life preferences are evolving, and service expectations have never been more diverse.”
Enter Discount Code “stat99” when checking out at https://tinyurl.com/yaegpz5v to get the book for just $99.
Kates-Boylston Publications, the publisher of American Funeral Director and American Cemetery & Cremation magazines and Funeral Service Insider, has been helping death-care professionals succeed and serve since 1877. Learn more at www.katesboylston.com.
Latest posts by CDFuneralNews (see all)
- IS FACEBOOK NOW PAY-TO-PLAY? | DISRUPTu! 038 - February 5, 2018
- Homesteaders Recognizes Account Executives for Outstanding Achievement - February 5, 2018
- NFDA Introduces the 2018 Meet the Mentors Program Participants - January 30, 2018
You may be interested
IS FACEBOOK NOW PAY-TO-PLAY? | DISRUPTu! 038CDFuneralNews - February 5, 2018
Are you ready to fight...!? Ready to FIGHT those recent Facebook Newsfeed changes?! You're in luck with this week's brand…
Homesteaders Recognizes Account Executives for Outstanding AchievementCDFuneralNews - February 5, 2018
West Des Moines, Iowa — Homesteaders Life Company, a national leader in pre-need funeral funding, held its national sales meeting and recognition…
We are Building Something Exciting for You… and We Need Your Help!Justin Crowe - January 31, 2018
We want to make your deathcare job easier. Tell us what you want in this 2-minute survey and get entered to win $100! The Connecting Directors and Disrupt Media teams are excited to be planning some new free funeral home marketing content and products for you in 2018 and we want to know what you need most! We want to know your biggest business wins of 2017, the tasks in your day that you hate, and what you feel is holding you back!