The Art of Selling Cremation: A Preneed Summit

December 18, 2017
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WHEELING, IL— Join CANA on February 6, 2018 for a first-of-its-kind educational experience focused on selling cremation preneed and overcoming related challenges. This highly interactive workshop is designed for owners and managers. You’ll benefit from structured networking opportunities to learn from successful businesses and preneed insurance providers.

Whether you currently sell preneed or have been avoiding it, you need to attend. But space is limited to maximize interaction, so register early!

Wendy Wiener and Bill Williams of FSI, Glenda Stansbury of Insight Institute, Vinnie Faccinto of Smart Cremation and other practitioners and insurance providers will help you overcome these challenges:

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  • Identifying demographic data and targeting the right markets
  • Selling value over price
  • Selling preneed across multiple brands
  • Administration of preneed programs
  • Utilizing in-house staff and marketing partners to sell and market preneed programs
  • Selling preneed online

Registration information for this 1-day workshop is available at www.gocana.org/event/CANAconnect. Up to 6.5 hours of CE may be available depending on your state or province.

Consider staying through February 8 to earn more CE and learn to Connect the Dots to success and profitability at CANA’s 2018 Cremation Symposium. Information is available at the same web link above.

About CANA

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,300 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.

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ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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