Online Marketing Experts Funeral Home Resource Use FHR P2 Development Platform

March 29, 2012
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Fort Lauderdale, FL–March 25, 2012–Funeral Home Resource, the online marketing experts for the funeral industry, has signed an exclusive agreement for the most technologically advanced website development platform on the market today. The FHR P2 Website Development Platform is a secure content management system (CMS) built by Webvanta with the Ruby on Rails web application framework and Ruby language. Ruby on Rails is a powerful web framework, allowing the efficient construction of optimized applications and websites through its architectural principles of rapid development and convention over configuration.

Michael Slater and Christopher Haupt, technology and engineering directors that led innovative Adobe Systems teams in developing digital experience applications that change the world, are bringing that same impact to Webvanta. These co-founders created a platform for dynamic websites with complete design flexibility.

The FHR P2 Development Platform allows the creation of customized client pages by leveraging the platform’s Radius scripting language to optimize page construction, using templates, content regions, and snippets, and by a variety of JavaScript-based applications for photo galleries, menus, fonts, and video. These powerful features are backed up with intensive monitoring and security; platform performance is monitored by multiple systems 24 hours a day, 7 days a week.

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Using Ultrapshinx client for the Sphinx full-text search engine, the FHR P2 Development Platform has a highly efficient search function and improved conversion rate. Funeral Home Resource’s web developers maximize these features by parlaying the development platform’s capability for on-page search engine optimization. This new platform enables Funeral Home Resource to create fully customized websites without limitations, and to provide the ultimate solution for the funeral industry, visibility matched with optimized Return on Investment for their online marketing dollar.

About Funeral Home Resource

Funeral Home Resource, the outsourced online marketing department for funeral homes, grows market share for funeral homes through on-line marketing to families in need of funeral home and cremation services. Funeral Home Resource develops industry-leading websites at FHRwebsites.com and operates FuneralHomeresource.com, the premier on-line directory of funeral homes. FHR is trusted by the most established, most respected names in the funeral industry, handling all their online marketing efforts and overseeing the creation, capture, delivery, and conversion of thousands of online inquiries for them each month. Funeral Home Resource specializes in no-risk performance marketing arrangements.

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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