What if Casket Companies Marketed to The Consumer Like The Old Days?
Would prices be higher or lower? What about imports?
The picture above was sent to us by an awesome fan. This old ad from National Casket Company, cirrca the 1930s, makes us wonder what the funeral landscape would be like if casket companies still marketed direct to the consumer or what if they even sold direct to the consumer?
Would the consumer be better educated? Would cremation rates be as high? Would prices be higher or lower? What about imports?
We welcome your thoughts below.
Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.
Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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