Trends in Funeral Service: Celebration of Life

April 4, 2017
Advertisement

Originally Posted on Legacy.com

What do people want? That’s the big question in every service profession, but it seems that keeping up with consumer trends related to funerals can prove more difficult – each individual and family is different, after all. How do we anticipate whether families want a more traditional funeral or something unique, tailored specifically to the deceased?

One way to anticipate what families want is to look at the decisions they’ve made in the past. In this new series, we look at trends in how families talk about the deceased in the obituaries they write and the arrangements they’ve made. In this first study, we examined celebrations of life.

About the Research

Advertisement

Legacy set out to determine whether the percentage of celebrations of life differed in various parts of the United States. For this analysis, we reviewed more than 1 million obituaries in our database from 2011 and 2016, then calculated the percentage of obituaries for each state that contained “celebration of life” to capture patterns related to this trend.

The article continues below this map.

Findings

For both 2016 and 2011, we can see that the Pacific Northwest shows heavy usage of the term “celebration of life.” This trend continues in the West with California and Nevada, fading with popularity all the way to the East Coast.

However, as we compare the change in consumer behavior over five years, we see that “celebration of life” increases in popularity in nearly all states. The average percentage of mentions of the term across all states was 6.7% in 2011. This number jumped to 10.7% in 2016.

What Does this Mean?

Overall, we see that families are increasingly interested in “celebration of life.” This is a good indication that consumer behavior will continue to trend away from the typical traditional funeral. Depending on where your funeral home is located, what that looks like specifically will vary, but families will continue to rely on your expertise for unique remembrances and other memorialization options. As personalization becomes more ubiquitous in funeral service, funeral directors should be ready to introduce and provide new services that better fit how people are remembering and paying tribute to their loved ones.

Download a printable PDF with the maps and “celebration of life” percentages broken out by state here.

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

Winter is coming: How forward-thinking funeral homes are preparing for the Internet Generation.
Cremation
92 views
Cremation
92 views

Winter is coming: How forward-thinking funeral homes are preparing for the Internet Generation.

Will Chang - November 15, 2017

Four years ago, my cofounder Tyler’s grandmother passed away. Tasked with the responsibility of planning a funeral in his late…

Marching Forward, Making Sales at the 2018 ICCFA Wide World of Sales Conference
Funeral Industry Press Releases
13 views
Funeral Industry Press Releases
13 views

Marching Forward, Making Sales at the 2018 ICCFA Wide World of Sales Conference

CDFuneralNews - November 15, 2017

STERLING, VA (November 13, 2017) – The International Cemetery, Cremation & Funeral Association (ICCFA) has announced its program schedule for…

BEAN TOWN BREAK DOWN | FUNERAL hustle 015
FUNERAL Hustle
210 views
FUNERAL Hustle
210 views

BEAN TOWN BREAK DOWN | FUNERAL hustle 015

CDFuneralNews - November 14, 2017

Ryan is exposed EXPOSED as a terrible (.....) in FUNERAL hustle 015! Part 2 of our Boston NFDA recap we…

Comments