04.18.2017. Be Part Of The Most Unprecedented Initiative In The History of Funeral Service

Obituaries, online traffic and pre-need data are being sold off, and online profits are being redirected away from funeral homes, often being sold back to them or at risk of being sold to their competitors.

March 30, 2017
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Join the Largest Initiative in the History of Funeral Service empowering funeral professionals everywhere to take back control of their profession on April 18, 2017.

The advent of the digital age and the internet has had a dramatic impact on virtually every business around the world. For many industries, it has opened a new world of opportunity and growth. For others, it feels like the “kiss of death”.

Much of this threat comes from a new breed of “opportunists” that use technology to predatorily target a specific market. Sadly, funeral service has become one of their unlucky targets. Made up of entrepreneurs, big corporations, and hedge fund managers all with deep pockets, these opportunists leverage funeral homes data, obituaries and online traffic as commodities to drive their own valuation and create their own legacy. Often this is done at the expense of the funeral homes and the legacy they have worked so hard to preserve, not to mention that it is done with a disregard for how it impacts these professions.

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In addition, the entire funeral industry is held in the same regard as these opportunists to consumers, yet we, and our professional associations are helpless to get the real story out. The time to act is now. Each week, we learn of another funeral home that is forced to close their doors.

Obituaries, online traffic and pre-need data are being sold off, and online profits are being redirected away from funeral homes, often being sold back to them or at risk of being sold to their competitors.

Funeral professionals overwhelmingly powerful voice is saying, “enough is enough”. They realize that if something is not done, our profession will be lost and our businesses will be at the mercy of these new opportunists. Unfortunately, individual funeral homes do not possess the online expertise nor the financial resources to compete alone, until now.

On April 18th, thanks to the efforts of a highly visionary group with a deep passion for and understanding of funeral service, funeral professionals across North America will wake up to a new strategic initiative, designed to empower them to take back control of their industry, their story and their online profits. This no-charge, comprehensive and simple solution will allow every funeral home to achieve all of this in two simple steps: Copy. Paste.

This solution is designed to include partnership and integration with every reputable technology vendor that shares the same passion to help their funeral home clients and this profession.

“We are proud to have provided financial support to this important initiative” says Ashley Montroy, Marketing Director of FrontRunner Professional. “This is great for funeral service and great for our clients.  April 18th can’t come soon enough.” adds Montroy.
If you have had enough and want to join the entire funeral profession in their bid to take back control, register online at www.YourLegacyNotTheirs.com to be the first to know, prior to the April 18th launch.

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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