Free Webinar to Focus on Pre-need Marketing

November 28, 2016
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Homesteaders Life Co. to Offer Valuable Business Tips

WALL, N.J. — Homesteaders Life Co. and Kates-Boylston Publications are teaming up to offer a free webinar on how funeral professionals can improve their pre-need marketing efforts.

The webinar, scheduled for 2 p.m. Eastern Time Dec. 20, will be presented by Kenn Peterson, regional director for Homesteaders.

During the webinar, Peterson will offer tips and easy-to-use processes for measuring and managing pre-need marketing efforts. Highlights include:

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• Evaluating the effectiveness of traditional outbound marketing like direct mail, group presentations and aftercare.
• Lead generation through inbound marketing like social media, blogs and other digital communication.
• Smart business practices that improve the effectiveness of your pre-need marketing, including cash flow management.
• Managing and measuring your human resources, including your pre-need sales force.

This one-hour webinar will help you to evaluate marketing efforts from 2016 and equip you to implement sales and marketing goals for a more profitable 2017. Register at http://bit.ly/2ge6lYE

Kates-Boylston Publications publishes American Funeral Director, American Cemetery & Cremation and Funeral Service Insider. The company has been helping funeral professionals succeed and serve since 1877. Learn more at www.katesboylston.com.

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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