Batesville Announces Topics for Education Week: November 14 – 17
BATESVILLE, IN., Nov. 8, 2016 – Batesville is giving funeral professionals a second chance to take advantage of some of its most popular Education Week informational webinars with its final event of the year, November 14 – 17, 2016. The company is offering encore performances of 7 of the past year’s most highly rated events to help funeral professionals create more meaningful funerals.
Education Week is a popular forum for busy funeral professionals who want to enhance their knowledge about key industry topics without leaving their office. Each free webinar includes a 30-minute interactive presentation by an expert, followed by an open question-and-answer session. A complete schedule of webinars with descriptions is below.
To register for any or all of these webinars, go to https://www.Batesville.com/Webinars.
Monday, November 14
► Why We Have Funerals
Presented by Dr. Alan Wolfelt, Founder and Director, Center for Loss & Life Transition
Monday, Nov. 14, 1 p.m. (EST)
Respected author and educator Dr. Alan Wolfelt explores the importance of funerals and how to articulate their value to families in your community. You’ll learn how to better convey the necessity of meaningful funerals and overcome objections from families who question their value.
► Creating Memorial Videos Your Families Will Love
Presented by Curtis Funk, Founder of Tukios
Monday, Nov. 14, 3 p.m. (EST)
Discover best practices, tips and tricks for creating memorial videos that become a highlight of the service from this year’s winner of the NFDA 2016 Innovation Award. Learn how to personalize video tributes and ditch cookie-cutter templates. You’ll also learn ways to simplify and shorten the video creation process, to help you or your employees create videos from start to finish in a matter of minutes.
Tuesday, November 15
► Improving Efficiency with Business Systems
Presented by Bob Sheridan, Technology Solutions Product Manager, Batesville
Tuesday, Nov. 15, 1 p.m. (EST)
Uncover the power of integrated business systems. Discover the efficiency gains that are possible by streamlining and connecting every aspect of your operations, from case management to website software. In this session, you’ll also learn how Batesville’s technology solutions can reduce data entry, minimize errors and free your time to focus on families.
► SEO – Driving More Traffic to Your Funeral Home Website
Presented by Kim Evenson, Chief Marketing Officer, Legacy.com and Bob Sheridan, Technology Solutions Product Manager, Batesville
Tuesday, Nov. 15, 3 p.m. (EST)
Today’s families are relying on the internet when searching for funeral homes. If your business is not showing up in the top listings on Google and other major search engines, your business is becoming invisible. Digital marketing experts share the keys to improving your results. Learn what search engines look for on your site and discover the most commonly searched terms. Simple tips and practical examples help you attract client families and boost local rankings.
Wednesday, November 16
► How to Connect with Families Using Meaningful Selections – Part Two
Presented by Sean Townsley, Marketing Communications Director, Batesville
Wednesday, Nov. 16, 1 p.m. (EST)
Whether you are in the office or a family’s living room, product selection doesn’t have to be a chore. Batesville’s new digital merchandising system streamlines the selection process and simplifies decision-making. This free digital application will strengthen your ability to comfortably guide consumers and create a more satisfying selection experience. Gather new insights and learn what you can accomplish with this unique digital tool from one of its architects. This quick refresher will get you up to speed if you missed Part One!
Thursday, November 17
► How to Easily Guide Families through Casket Selection
Presented by Sean Townsley, Marketing Communications Director, Batesville
Thursday, Nov. 17, 1 p.m. (EST)
Looking to improve business results without making a big financial investment? Learn why thousands of consumers have already positively responded to the Simple Benefits merchandising system and how it has improved the types of products they have purchased. You will learn how to simplify the casket selection process using the right combination of new product displays, educational materials and signage. This session will explore consumer preferences about casket personalization and uncover opportunities to improve both family satisfaction and profitability.
► How to Simplify the Cremation Arrangement and Selection Experience
Presented by Mary Ziegler, Cremation Merchandising, Batesville
Thursday, Nov. 17, 3 p.m. (EST)
Cremation is at an all-time high. In this session, one of our top cremation experts revisits fundamentals of the cremation arrangement conference. She will also introduce new visual decision guides, tools and display techniques to improve the family’s experience and enhance results with consumers and your funeral home staff. Gain helpful tips and learn best practices from firms that have successfully used this approach with more than 4,000 families. You will leave the session better prepared to bridge the cremation gap and create new opportunities by following a simple, streamlined process.
Batesville (www.Batesville.com), a wholly owned subsidiary of Hillenbrand, Inc. (NYSE:HI), is the leader in the North American death care industry, offering a comprehensive portfolio of Burial Solutions, Cremation Options, Memorial Solutions and Technology Solutions. For more than 125 years, Batesville has been dedicated to helping families honor the lives of those they love.® Batesville’s innovation has changed the face of funeral service, from advancements in manufacturing and quality to patented features and memorialization offerings, technology and web-based solutions, and profit-enhancing merchandising systems. Our history of manufacturing excellence, product innovation, superior customer service, and reliable delivery have helped Batesville be recognized by funeral professionals as #1 in product quality, service and innovation – 3 years in a row.
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