FrontRunner Professional Introduces the Funeral Industry’s First, Two-Way Integration with Facebook

October 17, 2016
Advertisement

FrontRunner Professional today announced the release of the industry’s first two-way integration between Facebook and a funeral homes’ online obituary pages.

This new integration does much more than just connect a funeral home’s website to Facebook. It shares real-time data. Visitors can leave a condolence message on the funeral home’s website or a comment on the shared Facebook tribute page and the connector takes care of sharing the messages between the two platforms to ensure words of condolence are never missed.

“Facebook is the largest online community that exists in the world, connecting millions of people every year. When coupled with the fact that Facebook is one of the top sources of traffic for funeral homes today, it was natural for us to start thinking about how we could better connect funeral homes with their families using social media in a way they’ve never been able to before. Our goal was to help funeral homes improve the experiences they provide families, plain and simple,” says Jules Green, COO of FrontRunner Professional. “This is one of many advanced integrations we are working on to help set funeral homes apart and we’re really excited about where things are headed with not only the Book of Memories tribute pages but our entire company. The industry is in for some big changes and we’ll be there front and center helping our clients better connect with their families” adds Green.

Advertisement

Furthermore, this new integration with Facebook and the Book of Memories does not compromise user security or a funeral homes reputation. Though the feature automatically links the two channels, funeral homes are still able to use the popular filter option that, if turned on, allows the funeral home or families to monitor the content that can be seen on the online memorial.

“For us, simply introducing an integration with Facebook was not enough. We wanted to make sure funeral homes had the flexibility to monitor and remove any comment if it was ever needed. We also knew how important it was to keep all condolence messages in one place, not scattered around the Internet. This integration bridges the funeral home’s website with Facebook to ensure all messages are brought back to one area: the funeral home website where the family is sure to not only see them, but be notified of them,” concluded Green.

FrontRunner is the leader in innovative integrated technology and marketing solutions designed to help funeral professionals run their business more efficiently and excel in their markets. To learn more about all that FrontRunner can do for you firm, book a free strategy session at www.FrontRunner360.com, call Jules Green at 613-453-9476, or stop by FrontRunner booth #3533 at next week’s NFDA convention.

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

FBI Investigates Funeral Home Running “Remains Dealing” Side-Business
News
434 views
News
434 views

FBI Investigates Funeral Home Running “Remains Dealing” Side-Business

Justin Crowe - January 15, 2018

The Federal Bureau of Investigation is checking into Sunset Mesa Funeral Home in Montrose, CO, where owner Megan Hess is…

MAJOR Facebook News Feed Changes and What They Mean For Your Deathcare Business
Marketing
119 views
Marketing
119 views

MAJOR Facebook News Feed Changes and What They Mean For Your Deathcare Business

Ryan Thogmartin - January 15, 2018

Last week, Facebook made an announcement about MAJOR changes coming to the news feed algorithm. Watch this Facebook Live to learn how…

Free Live Webinar: How Will The 2018 Tax Laws Affect Your Funeral Home?
Funeral Industry Press Releases
12 views
Funeral Industry Press Releases
12 views

Free Live Webinar: How Will The 2018 Tax Laws Affect Your Funeral Home?

CDFuneralNews - January 15, 2018

It’s a new year however a revision of the “Tax Cuts and Jobs Act” (“TC&JA”) was signed into law December…

Comments