Fake Funeral Home Billboard Tells People to Text and Drive

May 15, 2016
2 Comments
Advertisement

Originally published by: AdWeek

This billboard, which went up this week next to the Gardiner Expressway in Toronto, is provocative in the extreme—blatantly urging drivers to text and drive as a way of drumming up business for the advertiser, Wathan Funeral Home.

But there’s a method to the madness.

Advertisement

It’s actually a PSA from the Montreal office of agency John St., in partnership with out-of-home company Cieslok Media. No, Wathan Funeral Home isn’t real. But it does have a website, where angry motorists who’ve Googled the place are confronted with this message:

If you’re here, you’ve probably seen our “Text and Drive” billboard. And if you have, you probably came to this website to tell us what horrible people we are for running an ad like that. And you’d be right.

It is a horrible thing for a funeral home to do. But we’re not a funeral home.

We’re just trying to get Canadians to stop texting and driving, which is projected to kill more people in Ontario this year than drinking and driving. That’s right. More. And while most people wouldn’t even think about drinking and driving, over half of Ontario drivers admit to reading texts while behind the wheel. That’s more than half of the drivers on the road today risking their lives, their passengers’ lives and the lives of their fellow motorists and pedestrians.

Which should make you even madder than our billboard did.

Cieslok Media says the ad is designed to get people thinking about the real consequences of texting and driving. “With an out-of-home inventory situated in high traffic, high-impact locations, it made sense to leverage our digital sign on the Gardiner to amplify this message for the general public good,” says Cieslok president and CEO Jörg Cieslok.

“People see and hear the words ‘Don’t text and drive’ almost every day, but the number of people doing it keeps going up and up,” says Mylene Savoie, managing director of John St. Montreal. “So we wanted to think of a different way of saying it that would make people think about the real consequences. Which is where ‘Text and drive’ came from.”

The only downside to this concept, really, is that reading small print on billboards can be a little distracting, too.

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

FTC Releases Results of Undercover Funeral Rule Investigation… 4 Regions Bombed
Funeral Industry News
1042 views
Funeral Industry News
1042 views

FTC Releases Results of Undercover Funeral Rule Investigation… 4 Regions Bombed

Justin Crowe - June 18, 2018

The FTC has released its report detailing the results of its undercover Funeral Rule investigation for 2017. Last year, the…

RELEASE THE FN CRAKN! | FUNERAL nation 114
Funeral Industry News
283 views
Funeral Industry News
283 views

RELEASE THE FN CRAKN! | FUNERAL nation 114

CDFuneralNews - June 18, 2018

It's a barn burner... The Commander is moving his Command Post!!! Besides the Commander on the move, the boys speak…

FrontRunner Professional Announces Expansion of Development Team
Frontrunner Professional
3 views
Frontrunner Professional
3 views

FrontRunner Professional Announces Expansion of Development Team

CDFuneralNews - June 18, 2018

Today FrontRunner Professional announced a significant expansion to their programming and development team with the addition of Greg Daye and…

Comments