Who’s Laughing Now?

January 28, 2016
Advertisement

Article originally appeared on The Funeral Commander

Many current owners, managers, funeral directors, and leaders of the funeral industry grew up in the same era I did.  As for the younger crowd, this will be foreign to you simply because you were not alive during this period and the world has significantly changed…for the better.

There was a time that American consumers made fun of foreign-made Datsun, Honda, and Toyota cars because they were classified as cheaply made and unreliable especially by the American auto manufacturers.  Fast forward to 2016; Datsun (now Nissan), Honda, and Toyota are all on top of the heap for value, reliability, and sales in the U.S.  Evolving from those same manufacturers are the Infiniti, Acura and Lexus luxury brands.  I’m certain the haughty and powerful American auto executives back in the day would be mortified at just how wrong they were having underestimated the resolve of their competition and the change in American consumer attitudes toward these cars today.  Anyone catching on yet?

Advertisement
  • “My families would never cremate.”
  •  “My families would never use someone else.”
  • “My families would not like that.”
  • “You get what you pay for.”
  •  “We are a full service funeral home, not a discounter.”
  • “Using computers in arrangements is impersonal.”
  • “If they want our prices, then they will have to meet with us first.”
  • “We only use American made caskets, urns and fleet.”

Many in the funeral industry have the same echo hubris as the auto exec’s of yesteryear regarding their competition and the consumer market.   But, what if?

What if the competition made a better product or provided a better service, value, and dependability?  What if the competition could reach the same families with a better message moving market share?  What if the competition figures out how to offer the current funeral consumer options they are seeking rather than what is customary?  What if the competition could do what you do, but better?  What if import caskets are a better value (price and quality) than cornfield caskets?  You don’t think this is possible?  Ask the good old boys from Detroit that smoked cigarettes in their offices (if any of them are alive), who’s laughing now?

There are flashes of brilliance out in the funeral world from multi generational funeral providers, forward thinkers, and manufacturers who are executing #FNchange by taking chances as well as simply out #FNhustle everyone else.  Meanwhile, the rest of the herd hasn’t looked inside the door of their American made car to see where the parts come from, still believe that caskets assembled in the cornfield are American made (I guess if Mexico and China are new states, this is true), think cremation is just a fad, and lead the discussion of whether women should wear pants or skirts (below knee with pantyhose, of course) who will continue their decent into the abyss of irrelevance (remember travel agents?).

Got comments or thoughts or are you just going to sit there and smirk?  What are you doing to #FNchange and #FNhustle? From a very thick fog of cigar smoke generated by a 60 ring gauge Maduro in the Command Post, Cheers Y’all! #thefuneralcommander

Advertisement

You may be interested

Bizarre Burial Pod Coffins That Grow More Trees.. Not Cut Them Down
Cremation
5 views
Cremation
5 views

Bizarre Burial Pod Coffins That Grow More Trees.. Not Cut Them Down

Madison Ashby - August 14, 2018

Capsula Mundi is an Italian organization with a mission of mastering green burial. This company wants to reinvent the way…

13 Leading Death Professionals Predict the Future of Cremation… Their Ideas Will Surprise You.
Cremation
972 views
Cremation
972 views

13 Leading Death Professionals Predict the Future of Cremation… Their Ideas Will Surprise You.

Justin Crowe - August 13, 2018

What does the future of cremation look like? We all want to know if we will see the type of…

Aftercare.com Announces Expansion into Canada
Aftercare.com
70 views
Aftercare.com
70 views

Aftercare.com Announces Expansion into Canada

CDFuneralNews - August 13, 2018

CLINTON, NC - Aftercare.com, the automated follow up program for funeral homes and cemeteries, today announced they are expanding into…

Comments