Who’s Laughing Now?
Article originally appeared on The Funeral Commander
Many current owners, managers, funeral directors, and leaders of the funeral industry grew up in the same era I did. As for the younger crowd, this will be foreign to you simply because you were not alive during this period and the world has significantly changed…for the better.
There was a time that American consumers made fun of foreign-made Datsun, Honda, and Toyota cars because they were classified as cheaply made and unreliable especially by the American auto manufacturers. Fast forward to 2016; Datsun (now Nissan), Honda, and Toyota are all on top of the heap for value, reliability, and sales in the U.S. Evolving from those same manufacturers are the Infiniti, Acura and Lexus luxury brands. I’m certain the haughty and powerful American auto executives back in the day would be mortified at just how wrong they were having underestimated the resolve of their competition and the change in American consumer attitudes toward these cars today. Anyone catching on yet?
- “My families would never cremate.”
- “My families would never use someone else.”
- “My families would not like that.”
- “You get what you pay for.”
- “We are a full service funeral home, not a discounter.”
- “Using computers in arrangements is impersonal.”
- “If they want our prices, then they will have to meet with us first.”
- “We only use American made caskets, urns and fleet.”
Many in the funeral industry have the same echo hubris as the auto exec’s of yesteryear regarding their competition and the consumer market. But, what if?
What if the competition made a better product or provided a better service, value, and dependability? What if the competition could reach the same families with a better message moving market share? What if the competition figures out how to offer the current funeral consumer options they are seeking rather than what is customary? What if the competition could do what you do, but better? What if import caskets are a better value (price and quality) than cornfield caskets? You don’t think this is possible? Ask the good old boys from Detroit that smoked cigarettes in their offices (if any of them are alive), who’s laughing now?
There are flashes of brilliance out in the funeral world from multi generational funeral providers, forward thinkers, and manufacturers who are executing #FNchange by taking chances as well as simply out #FNhustle everyone else. Meanwhile, the rest of the herd hasn’t looked inside the door of their American made car to see where the parts come from, still believe that caskets assembled in the cornfield are American made (I guess if Mexico and China are new states, this is true), think cremation is just a fad, and lead the discussion of whether women should wear pants or skirts (below knee with pantyhose, of course) who will continue their decent into the abyss of irrelevance (remember travel agents?).
Got comments or thoughts or are you just going to sit there and smirk? What are you doing to #FNchange and #FNhustle? From a very thick fog of cigar smoke generated by a 60 ring gauge Maduro in the Command Post, Cheers Y’all! #thefuneralcommander
Latest posts by CDFuneralNews (see all)
- IS FACEBOOK NOW PAY-TO-PLAY? | DISRUPTu! 038 - February 5, 2018
- Homesteaders Recognizes Account Executives for Outstanding Achievement - February 5, 2018
- NFDA Introduces the 2018 Meet the Mentors Program Participants - January 30, 2018
You may be interested
IS FACEBOOK NOW PAY-TO-PLAY? | DISRUPTu! 038CDFuneralNews - February 5, 2018
Are you ready to fight...!? Ready to FIGHT those recent Facebook Newsfeed changes?! You're in luck with this week's brand…
Homesteaders Recognizes Account Executives for Outstanding AchievementCDFuneralNews - February 5, 2018
West Des Moines, Iowa — Homesteaders Life Company, a national leader in pre-need funeral funding, held its national sales meeting and recognition…
We are Building Something Exciting for You… and We Need Your Help!Justin Crowe - January 31, 2018
We want to make your deathcare job easier. Tell us what you want in this 2-minute survey and get entered to win $100! The Connecting Directors and Disrupt Media teams are excited to be planning some new free funeral home marketing content and products for you in 2018 and we want to know what you need most! We want to know your biggest business wins of 2017, the tasks in your day that you hate, and what you feel is holding you back!