MKJ Introduces New Sample Television DVD
Largo, FL – MKJ Marketing, the death care industry leader in advertising and marketing services, announces a new television DVD. The DVD presents all of MKJ’s available television advertisements. “We are in full production of custom television advertisements every four months which allows us to create new advertisements. MKJ television advertising is award winning quality, and created to promote funeral home features important to consumers,” said Glenn Gould, CEO.
The new DVD features television advertisements on:
- Local, family ownership
- Why have a Service
As people enjoy longer life spans, it is increasingly common for their children to select funeral homes and make funeral arrangements for both parents, not just the surviving widow. One of the factors that differentiate the baby boomer generation from their parents and children is that they watch more television than either generation, which is why MKJ strongly recommends television based advertising campaigns.
According to Gould, “Repetition is the foundation of all successful advertising, and cable television has a lower cost for repetition than any other popular media.”
Nationally, 65% of households subscribe to cable television. Cable subscribers are older, long-term residents with stable incomes, which is why it is such an effective advertising media into prime funeral households. MKJ Marketing recommends cable television advertising because it offers a unique combination of advertising attributes:
- Image and credibility
- Opportunity to exercise creativity
- Broad-based audience
- Low cost
Because 85% of pre-need leads come from older women, and 70% of married women will someday be widowed, we consider our target audience to be baby boomer age and older women. MKJ’s media strategy reaches this group by advertising on cable networks with an audience of this demographic group. Home & Garden TV, Lifetime, Oxygen, CNN, The Weather Channel, The Discovery Channel, and Arts & Entertainment, have all proven successful for funeral home advertising.
MKJ negotiates cable and broadcast television advertising for funeral homes throughout the US. MKJ reduces the cost of advertising through superior negotiating and by reviewing every cable bill for over billing which occurs when advertisements are omitted or impaired (such as no audio or interrupted), then we negotiate “make goods” to assure that you get the advertising you paid for. There is no additional cost to you to have MKJ place your cable advertising.
For television advertising to be successful, the advertisement must make an emotional contact with the viewer. MKJ advertising uses only professional actors, nationally recognized copywriters, an award-winning director and professional production crew to create the highest quality advertising for the death care industry.
Television advertisements are licensed by funeral homes on a permanent and exclusive basis; the one time fee assures that no other firm in the market will ever have the opportunity to license the same advertisement, and you may use the advertisement forever with no additional usage fees.
Request a television DVD, a Marketing Resource Guide, and information on other MKJ marketing programs and seminars by June 1st and receive a free copy of the book, “Funeral Home Marketing, 25 FAQ’s”
by telephoning MKJ at 888-655-1566 or by visiting www.mkjmarketing.com
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