Foundation Partners Group Promotes Justin Baxley
Newly Created Position Will Focus on Business Development and Acquisitions
Orlando, FL – Foundation Partners Group (FPG), a leading provider of innovative funeral, cemetery and cremation experiences and products, has announced the promotion of Justin Baxley to the newly created position of Senior Vice President of Business Development. In this new role, Baxley will be responsible for implementing FPG’s acquisition strategy, where he will identify and evaluate funeral homes and cemeteries that have the desire to be leaders in the funeral profession by partnering with FPG.
“Our acquisition by Access Holdings earlier this year provided FPG with the capital necessary to fund an aggressive acquisitions campaign,” stated Brad Rex, Foundation Partners Group President and CEO. “Creating a new position focused solely on acquisitions and placing Justin in this role will help us accelerate these acquisitions.”
Baxley has been with Foundation Partners Group for more than three years, since his family’s firms, Hiers-Baxley Funeral Services, joined FPG in 2012. Most recently, he held the position of Senior Vice President, Chief Customer Officer with FPG where he led efforts to create the ShareLife® difference, including the revolutionary ShareLife® proprietary multi-sensory memorialization experience at FPG locations.
“As a former owner of a family funeral home, I keenly understand that transitioning a firm isn’t just about succession. More importantly, it’s about preserving family legacy,” said Baxley. “I look forward to helping owners maintain their heritage after making the decision to partner with Foundation Partners Group.”
“Growing-up in and around the funeral and cemetery profession has provided Justin a unique perspective on the operations of a funeral home,” commented Rex. “While leading a 130-year old multi-location firm early in his career, Justin developed a passion for the funeral profession. This passion, coupled with his innovative vision and strong business sense, will serve him well in the new position.”
A second-generation funeral director, Baxley received his Associate Degree in Mortuary Science from St. Petersburg College and Bachelor Degree in Business Management from Saint Leo University. Prior to joining Foundation Partners Group, Baxley was President of Hiers-Baxley Funeral Services and Highland Memorial Park. He is a past-member of the Florida Board of Funeral, Cemetery, and Consumer Services and a current member of the Board’s Probable Cause Panel.
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About Foundation Partners Group: Foundation Partners Group (FPG) is a leading provider of innovative funeral, cemetery and cremation experiences and products. As one of the largest privately owned funeral operators, FPG owns and operates funeral homes and cemeteries in 13 states, and is actively seeking to expand its locations throughout the U.S. With headquarters in Orlando, FL, Foundation Partners is committed to revolutionizing the funeral profession with a customer experience-centered approach that harnesses innovation and values the power of relationship and partnership. For more information, visit the new Foundation Partners Group website at www.foundationpartners.com.
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