ASD’s MobileFH™ Feature Wins 2015 NFDA Innovation Award
Indianapolis, IN—On Monday, October 19, ASD – Answering Service for Directors was named the winner of the National Funeral Directors Association’s 2015 Innovation Award. The company was recognized for MobileFH™, a patent-pending mobile app feature that allows directors to call any number from their cell phone and display their funeral home’s number as the outgoing Caller ID.
Established in 2009, the NFDA Innovation Award is given annually to a funeral service vendor whose product or service was introduced during the previous year and exemplifies creativity, innovation and excellence. The award represents the pinnacle of achievement for a funeral service vendor. In fact, this is the second time ASD has received this coveted award. In 2012, ASD received the Innovation Award for their game-changing smartphone app, ASD Mobile.
ASD Family-Member Owner, Kevin Czachor, was on stage to accept the prestigious award from NFDA Past President, Robert Moore, at the Opening General Session of the NFDA’s International Convention & Expo. Within minutes of the announcement, ASD’s social sites began to fill up with comments from funeral professionals showing their support and appreciation for this mobile tool.
“We are honored and humbled by this recognition from the NFDA and by the many funeral professionals who took the time to vote for our MobileFH™ feature,” said ASD Family-Member Owner, Kevin Czachor. “It truly is an incredible honor and we would like to dedicate it to all of the hardworking funeral directors who spend so much time on-call. Knowing that we have built a solution that makes life easier for our clients is the greatest award we could receive.”
MobileFH™ was developed by ASD after hearing directors describe a common problem they experienced when using their cell phones for funeral home business. Caller ID, as helpful as it is, can also cause a lot of headaches. From the risk of a missed call to the frustration of being contacted while off duty, these problems can make it difficult for funeral professionals to separate their personal and professional lives. MobileFH™ provides a new solution to this problem by allowing funeral professionals to call any number from their cell phone and display their funeral home’s number as the outgoing Caller ID. The feature was first introduced at the 2014 NFDA Convention and in one year it has been used by funeral directors more than 75,000 times.
“Before this capability, I always knew that returning calls to customers with my cell meant I increased the likelihood of receiving business calls on my cell phone when I was off-duty or on vacation or in church. Patching the funeral home’s main line into my return Caller ID means the family will continue to deal with the funeral home contact information rather than my personal contact information,” said Scott Macy, a director at Hultgren Funeral Home in Wheaton, IL.
ASD is pleased that the NFDA judging panel and funeral service community recognized the value and efficiency this mobile tool delivers. The company will continue to seek innovative solutions for the profession and has several new features currently in development.
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