Funeral Consumer Alliance Wants All Funeral Homes to Disclose Pricing on Websites
Article originally appeared on BizJournals
A cremation in Washington, D.C., can cost less than $1,300 while a typical full-service funeral can cost close to $14,000, and a consumer advocacy group wants funeral homes to fully disclose all costs on their websites.
The Funeral Consumers Alliance says many do not.
The FCA and the Consumer Federation of America released results of a survey Monday that randomly selected 15 funeral homes in each of 10 cities, Washington among them. Researchers searched their websites for price information, and if all costs weren’t disclosed, followed up with emails, phone calls and on-site visits.
Only 38 of the 150 funeral homes fully disclosed prices on their websites, and 24 failed to fully disclose prices both on their websites and in response to an email and phone call.
The FCA wants regulators to require funeral homes to better disclose pricing on their websites in an age where even funeral shopping is being done online.
“The Federal Trade Commission should update antiquated disclosure rules developed in the pre-internet 1980s, just as California has successfully done,” said FCA executive director Josh Slocum. “California requires funeral homes to disclose on their websites the same prices the FTC requires funeral homes to disclose by phone or in an in-person visit.”
The survey also found prices vary widely.
In Washington, D.C., survey results showed the cost of a direct cremation, without a ceremony, ranged from $1,295 to $7,595. A full-service funeral ranged from $3,770 to $13,800.
The Consumer Federation of America says the large price ranges for identical services within individual areas indicate a lack of effective competition.
“The lack of price competition is unfortunate given the relatively high cost of funeral services and the reluctance of many bereaved consumers to comparison shop for these services,” said CFA Executive Director Stephen Brobeck.
Latest posts by CDFuneralNews (see all)
- IS FACEBOOK NOW PAY-TO-PLAY? | DISRUPTu! 038 - February 5, 2018
- Homesteaders Recognizes Account Executives for Outstanding Achievement - February 5, 2018
- NFDA Introduces the 2018 Meet the Mentors Program Participants - January 30, 2018
You may be interested
IS FACEBOOK NOW PAY-TO-PLAY? | DISRUPTu! 038CDFuneralNews - February 5, 2018
Are you ready to fight...!? Ready to FIGHT those recent Facebook Newsfeed changes?! You're in luck with this week's brand…
Homesteaders Recognizes Account Executives for Outstanding AchievementCDFuneralNews - February 5, 2018
West Des Moines, Iowa — Homesteaders Life Company, a national leader in pre-need funeral funding, held its national sales meeting and recognition…
We are Building Something Exciting for You… and We Need Your Help!Justin Crowe - January 31, 2018
We want to make your deathcare job easier. Tell us what you want in this 2-minute survey and get entered to win $100! The Connecting Directors and Disrupt Media teams are excited to be planning some new free funeral home marketing content and products for you in 2018 and we want to know what you need most! We want to know your biggest business wins of 2017, the tasks in your day that you hate, and what you feel is holding you back!