A French Company Will Turn Your Deceased Relatives Into Perfume

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A French company has come up with a novel way to keep people close to their departed loved ones: bottling their unique scent as a perfume.

Like many struggling to get over the death of a loved one, Katia Apalategui’s mum held on to her late husband’s pillowcase to keep the precious smell of the man she loved.

It inspired the 52-year-old insurance saleswoman to think up ways to capture and preserve a person’s individual scent so people in her position would never have to long for a whiff of their loved one again.

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After years of knocking on doors to try and develop her idea, Apalategui was put in touch with the northwestern Havre university which has developed a technique to reproduce the human smell.

“We take the person’s clothing and extract the odour – which represents about a hundred molecules – and we reconstruct it in the form of a perfume in four days,” explained the university’s Geraldine Savary.

The powerful link between smell and memory means the product offers “olfactory comfort”, Apalategui claims, on a par with photos, videos and other memories of the deceased.

Her son, who is currently in business school, plans to launch their business by September with the help of a chemist.

“We are going through funeral homes to offer families a small box containing a vial of the departed’s odour that we would have extracted from a piece of material provided by them,” said Apalategui

“It’s made-to-measure and will sell for around 560 euros ($600),” she added.

However she hopes the technology will not only be limited to the morbid, but could be used as a Valentine’s Day gift between lovers, or even for children temporarily away from their parents.

[H/T: The Guardian]

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