If You Struggle With Your Online Marketing Efforts, You Are Not Alone

April 15, 2015
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When talking with potential clients, we often ask them about their efforts to maintain a business page on Facebook and Twitter. More often than not, these sentiments are expressed:

  • “It is difficult to find good material on a consistent basis.”
  • “I’m not sure what our fans would want to see.”
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  • “We try not to post depressing content, but we are afraid of offending people if we post humorous content.”
  • “I had good intentions of maintaining an active presence, but I’m usually too busy to give it enough attention.”
  • “I can’t afford to hire someone, on staff, to take care of our presence on Facebook or Twitter.”
  • “We don’t have the expertise to do it correctly.”

In the past few weeks, Thrive Analytics, a digital marketing research and customer engagement strategy consulting firm, released the results from their January, 2015 study of small and medium size businesses (SMBs). They were interested in discovering how SMB owners felt about the economy, media spending levels and other relevant areas. Of the 1,105 completed surveys they received, 70% of SMBs stated they wanted to take advantage of digital media to help expand their businesses and reach new customers, but 77% felt they lacked the time and/or knowledge to manage digital media effectively. Of those who are trying to do it themselves, a majority admitted they were falling short in their efforts. SMBs who use marketing providers report a much greater satisfaction with their results.

But not all marketing service providers are able to offer the flexibility SMBs need at a price that is affordable. The problem is many small business owners feel current marketing providers don’t have their best interest in mind. Owners often feel marketing providers push “flavor of the month” products on them and don’t bother to learn what they actually need. Cookie cutter approaches will not work for all businesses. Marketing providers must be able to offer tailored and holistic solutions that need the unique needs of each business that employs their services.

DISRUPT Media is exactly this type of provider. Using our 4 step FUNERAL Social Design Process we work with each individual client to set goals, plan content, monitor engagement, and report results that will result in an improved presence online. Our process is what enables DISRUPT Media to claim that we are the funeral profession’s only full service social media provider. Our clients who are a part of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.

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About DISRUPT Media:  DISRUPT Media is a full service social media management and content agency dedicated to the funeral profession.  Started by Ryan Thogmartin, DISRUPT Media provides creative ideas and a simple plan to produce a social media presence that is completely unique for each client.  For more information, call DISRUPT Media at 740.617.0599 or visit the website at www.FUNERALSocial.com.

Remember that many factors play into social media success. Image size, the time of day you post, and the length of posts all play a part in the organic reach of a post and the engagement of that post. You may be concerned about the legalities of posting non-original content, the mechanics involved, or your ability engage in online conversations. If so, you can turn to the experts at DISRUPT Media. We are the only full-service social media agency specifically catering to the funeral profession. Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are a part of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%

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Mark Thogmartin

Mark Thogmartin

VP of Business Development at DISRUPT Media
Dr. Mark Thogmartin is a life-long educator, working with students from Kindergarten through the doctoral level. He has degrees from the University of Kentucky, the Ohio State University, and Andrews University. Mark's book, Teach a Child to Read with Children's Books, has gained wide acceptance among reading tutors and parents who are teaching their children at home. In addition to assisting his son, Ryan, at DISRUPT Media as Vice President of Business Development, he works part-time as a mentor of doctoral students at Capella University. Mark and his wife Donna live in Millersport and are the parents of three adult sons and two beautiful granddaughters.
Mark Thogmartin
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