3 Reasons Why Someone in Your Funeral Home Shouldn’t Be Managing Your Social Media

Funeral Home Marketing Funeral Industry News Social Media February 25, 2015
Ryan Thogmartin

Ryan Thogmartin is the Founder and CEO of DISRUPT Media, a Funeral Home Marketing Company specializing in social media. Ryan is also a deathcare entrepreneur who has launched; DeathCareJobs.com, PriceMyFuneral.com and Funeral Nation TV.


3 Reasons Why Someone in Your Funeral Home Shouldn’t Be Managing Your Social Media

Article by Ryan Thogmartin, CEO of DISRUPT Media – Creators of the FUNERAL Social Design Process

Most funeral homes owners don’t hire professionals to handle their marketing – they do it on their own or hand it off to someone else at the funeral home who is not a professional marketer. Your letting your brand image, your livelihood, be handled by someone who is not qualified to handle those responsibilities.

You want families to hire you, a professional funeral director, to manage their deceased loved one…. but you aren’t doing the same when telling the story of your brand. Doesn’t make much sense, right?

When we talk to funeral home owners about their social media presence and who is handling it we hear the same answer over and over: ‘We have an employee who does it for us’ – generally that person is a secretary or another funeral director on staff.

Let me ask you this, would you go to a plumber to fix a blown transmission in your car? Didn’t think so.

Watch this short video for 3 reasons why someone in your funeral home shouldn’t be managing your social media presence:

 

 

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About Funeral Social

FUNERAL Social is a strategic, goal oriented approach to social media created by DISRUPT Media and designed specifically for the funeral profession. Learn more about our FUNERAL Social Design Process.