5 ways Memorial Post could re-invent the obituary
Although a relative newcomer, Memorial Post is making strong inroads into creating “the next generation” online obituary platform. Their focus since day one has been to create a user-centric model that puts the ultimate control in the hands of the family. But now with their newly-built white label technology, funeral homes are also able to partner with Memorial Post to offer this experience on their own website. Here are some reasons you may want to consider this:
The technology isn’t new but it isn’t seen much in the funeral biz. It enables users to offer a premium service without having to invest in creating the technology and infrastructure itself. Whatever platform you’re presently using, chances are Memorial Post is better and you could be offering it by tomorrow.
Memorial Post is a “freemium” model (similar to LinkedIn or Hootsuite). Users can create a free obituary that includes one picture and up to 50 words, but beyond that there’s a charge. Memorial Post is currently offering generous revenue-sharing agreements to all new partners that choose to offer Memorial Post on their homepage.
Design and Content
Okay, that’s two reasons. But they kind of go hand in hand right? Unfortunately not, and that’s what makes Memorial Post so refreshing. In addition to no tacky advertising appearing on the site, you’ll notice that close attention has been paid to every square pixel of the user experience and layout.
Because the experience is “stickier” than what we generally see today, viewers are more likely to return by way of your homepage. This helps to boost your SEO and well, you know the rest.
What’s better for the family is better for you
Some of the features built into Memorial Post include a variety of design templates, the ability to upload up to 30 pictures or videos, unlimited writing, posting of funeral details (removed when the date has passed), a guest book requiring all entries to be approved by the family before appearing, an option to invite content from collaborators, links to charities of choice, affiliation symbols (religious and otherwise) if required and the choice of social networks for sharing.
But what we really like about this new platform is the fact that users (families) can edit the content at anytime during their five-year term. This means that if someone forgot a picture, or to mention Auntie May or Cousin Bobby, the obituary can be updated before the family feud fires up. Or if the user wants to commemorate a special date, they can do it quickly, easily and at no additional cost.
Latest posts by CDFuneralNews (see all)
- 49 Wilbert Licensees Earn Ultimate Service Provider for 2017 - February 7, 2018
- Learn and Connect at 2018 NFDA Professional Women’s Conference - February 7, 2018
- Aftercare.com chosen as a Preferred Partner of Selected Independent Funeral Homes - February 7, 2018
You may be interested
49 Wilbert Licensees Earn Ultimate Service Provider for 2017CDFuneralNews - February 7, 2018
BROADVIEW, IL, February 6, 2018 – Forty-nine Wilbert Licensees have earned the 2017 Ultimate Service Provider designation from Wilbert Funeral Services, Inc. (WFSI),…
Learn and Connect at 2018 NFDA Professional Women’s ConferenceCDFuneralNews - February 7, 2018
Brookfield, Wis. – Registration is open for the profession’s leading gathering for women in funeral service: the National Funeral Directors…
Aftercare.com chosen as a Preferred Partner of Selected Independent Funeral HomesCDFuneralNews - February 7, 2018
Clinton, NC - Aftercare.com announced today they have been chosen as a Preferred Partner with Selected Independent Funeral Homes. …