5 ways Memorial Post could re-invent the obituary
Although a relative newcomer, Memorial Post is making strong inroads into creating “the next generation” online obituary platform. Their focus since day one has been to create a user-centric model that puts the ultimate control in the hands of the family. But now with their newly-built white label technology, funeral homes are also able to partner with Memorial Post to offer this experience on their own website. Here are some reasons you may want to consider this:
The technology isn’t new but it isn’t seen much in the funeral biz. It enables users to offer a premium service without having to invest in creating the technology and infrastructure itself. Whatever platform you’re presently using, chances are Memorial Post is better and you could be offering it by tomorrow.
Memorial Post is a “freemium” model (similar to LinkedIn or Hootsuite). Users can create a free obituary that includes one picture and up to 50 words, but beyond that there’s a charge. Memorial Post is currently offering generous revenue-sharing agreements to all new partners that choose to offer Memorial Post on their homepage.
Design and Content
Okay, that’s two reasons. But they kind of go hand in hand right? Unfortunately not, and that’s what makes Memorial Post so refreshing. In addition to no tacky advertising appearing on the site, you’ll notice that close attention has been paid to every square pixel of the user experience and layout.
Because the experience is “stickier” than what we generally see today, viewers are more likely to return by way of your homepage. This helps to boost your SEO and well, you know the rest.
What’s better for the family is better for you
Some of the features built into Memorial Post include a variety of design templates, the ability to upload up to 30 pictures or videos, unlimited writing, posting of funeral details (removed when the date has passed), a guest book requiring all entries to be approved by the family before appearing, an option to invite content from collaborators, links to charities of choice, affiliation symbols (religious and otherwise) if required and the choice of social networks for sharing.
But what we really like about this new platform is the fact that users (families) can edit the content at anytime during their five-year term. This means that if someone forgot a picture, or to mention Auntie May or Cousin Bobby, the obituary can be updated before the family feud fires up. Or if the user wants to commemorate a special date, they can do it quickly, easily and at no additional cost.
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