5 Personalization Hacks for Better Funerals
Article by: Rochelle Rietow, FuneralOne
There isn’t a day that passes where I see an article on “life hacks” that I’m not tempted to click on. After all, we live in a fast-paced world where everyone’s trying to find time to do more and make their life a little bit easier.
For all the life hack articles I see out there, I can safely say I’ve never read one that helps make funeral director’s lives easier. This comes as a huge surprise to me, since a career in funeral service can be one of the most time-consuming, stressful (yet, very rewarding) careers of all.
But first, what the heck is a life hack?! Technically, life hacks are “strategies or techniques adopted in order to manage one’s time and daily activities in a more efficient way,” so today I’m going to talk about some ways you can be more efficient with one of the most valuable ideas out there – funeral personalization. Time and time again, I hear funeral professionals tell me they don’t have enough time to offer personalized services to their families.
Hopefully after reading some of these funeral personalization hacks, you’ll be able to start offering amazing personalized services at your funeral home (without spending all of your time on them):
1. Create an “idea bank”
It seems like everyone who is successful these days has a folder, Pinterest board, or USB full of inspiration and ideas to fuel them. Create your own idea bank by saving or clipping all of the amazing personalization ideas you find (or do yourself). That way, you can never run out of great funeral personalization ideas when you’re talking with your families.
2. Send families a questionnaire before your meeting
Sure, it might seem like you’re already burying your families in questions during the arrangement meeting. But gathering information on their loved one’s life and passions can help you plan a meaningful funeral. Create a questionnaire designed to get them thinking about personalization ahead of time. Just focus on asking the right questions so you can learn as much about the loved one as you can in a short period of time. After all, the more you know, the more meaningful celebration of life you can create for them. Need help asking the right questions? Use this guide we’ve created to help quickly identify your families’ needs.
3. Ask families to bring in photos and mementos to your first meeting
In my experience, asking families to bring in photos or mementos has never been an inconvenient task for them. In fact, gathering these items helps them start the grieving process. Simply say “Could you bring a few meaningful photos and mementos along for our first meeting? It will help us get a feel for who [INSERT NAME] was.” With photos and meaningful keepsakes on-hand during your first meeting, starting the personalization conversation will be a lot easier and a lot less daunting.
4. Borrow ideas from wedding and party planners
There’s no arguing that funerals are very similar to weddings and milestone celebrations. And let’s be honest, there is a lot funeral service could learn from wedding and party planners. So why not do some research and see what kinds of new, creative ideas you can get from them? Or, if you’re feeling really ambitious, you could reach out to a wedding or party planner and interview them on their creative process. You just might be surprised by how much you learn.
5. Foster relationships with event-related companies in your area
As a funeral director, you’re already seen as a respected member of your community, so why not network with like-minded individuals in your area? Make friends with local delis, catering companies, party planners, charitable organizations and other local businesses that could potentially help you offer families something special. You could also consider attending events in industries that focus on celebrations and gatherings. You’re only as good as the people you surround yourself with, so build a strong, strategic network.
What other life hacks do you have for personalizing funerals? Tell us in the comments below!
Latest posts by CDFuneralNews (see all)
- IS FACEBOOK NOW PAY-TO-PLAY? | DISRUPTu! 038 - February 5, 2018
- Homesteaders Recognizes Account Executives for Outstanding Achievement - February 5, 2018
- NFDA Introduces the 2018 Meet the Mentors Program Participants - January 30, 2018
You may be interested
IS FACEBOOK NOW PAY-TO-PLAY? | DISRUPTu! 038CDFuneralNews - February 5, 2018
Are you ready to fight...!? Ready to FIGHT those recent Facebook Newsfeed changes?! You're in luck with this week's brand…
Homesteaders Recognizes Account Executives for Outstanding AchievementCDFuneralNews - February 5, 2018
West Des Moines, Iowa — Homesteaders Life Company, a national leader in pre-need funeral funding, held its national sales meeting and recognition…
We are Building Something Exciting for You… and We Need Your Help!Justin Crowe - January 31, 2018
We want to make your deathcare job easier. Tell us what you want in this 2-minute survey and get entered to win $100! The Connecting Directors and Disrupt Media teams are excited to be planning some new free funeral home marketing content and products for you in 2018 and we want to know what you need most! We want to know your biggest business wins of 2017, the tasks in your day that you hate, and what you feel is holding you back!