Australia’s Largest Funeral Corp Fined for Misleading Conduct

November 17, 2014
Advertisement

AUSTRALIA’S largest operator of funeral homes, cemeteries and crematoriums has been fined more than $100,000 for making false and misleading statements to prepay customers.

In January 2011, InvoCare began requiring customers to buy memorials if they wanted to be buried at their sites.

But several customers who pre-bought burial sites before that date complained to the competition regulator, saying InvoCare had told them they were contractually obliged to buy memorial plaques too.

Advertisement

The Australian Competition and Consumer Commission became aware of potential misconduct in late 2013 and raised concerns with InvoCare, which has paid a $102,000 fine.

InvoCare CEO Andrew Smith at the Northern Suburbs Crematorium.

InvoCare CEO Andrew Smith at the Northern Suburbs Crematorium. Source: News Corp Australia

The regulator’s deputy chair Delia Rickard said InvoCare, whose brands include White Lady Funerals and Guardian, had taken advantage of customers.

“The ACCC was particularly concerned about these alleged misrepresentations about the obligation to purchase memorial plaques, as Invocare was dealing with consumers in circumstances where they were particularly vulnerable,” she said in a statement.

“More generally, it is important that businesses do not represent consumers are required to make an additional purchase when this is not the case under the contractual terms which bind the consumer.”

InvoCare has since agreed to refrain for three years from compelling customers to buy a memorial, including under existing contracts which contain such a requirement.

It owns funeral home brands in Australia, New Zealand and Singapore.

[H/T: News.com.au]

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
Advertisement

You may be interested

Jobs
2 views

Preneed Funeral Sales Advisor

CDFuneralNews - August 11, 2017

Premier Funeral Solutions is currently seeking a Preneed Funeral Sales Advisor . Premier Funeral Solutions offers tools and methodologies developed to help…

12 Benefits of Social Media Every Funeral Home Needs to Know
Marketing
3 views
Marketing
3 views

12 Benefits of Social Media Every Funeral Home Needs to Know

Ryan Thogmartin - August 10, 2017

Social media is 'marketing.' It's not the new marketing, it's the current state of marketing, and funeral homes and death care companies can no longer afford to ignore it. There are so many reasons why death care companies need to get their heads out of the sand and start engaging on the platforms used by over 68% of all Americans.

Six Times Twitter Reminded Us Funerals Don’t Have to be Boring
Humor
57 views
Humor
57 views

Six Times Twitter Reminded Us Funerals Don’t Have to be Boring

Madison Ashby - August 9, 2017

These six people had funerals on their mind for one reason or another and decided to share with the Twitter world what they were thinking, and I’m pretty glad they did. People can come up with some pretty crazy things if you let them ramble.

Comments