Australia’s Largest Funeral Corp Fined for Misleading Conduct

November 17, 2014
Advertisement

AUSTRALIA’S largest operator of funeral homes, cemeteries and crematoriums has been fined more than $100,000 for making false and misleading statements to prepay customers.

In January 2011, InvoCare began requiring customers to buy memorials if they wanted to be buried at their sites.

But several customers who pre-bought burial sites before that date complained to the competition regulator, saying InvoCare had told them they were contractually obliged to buy memorial plaques too.

Advertisement

The Australian Competition and Consumer Commission became aware of potential misconduct in late 2013 and raised concerns with InvoCare, which has paid a $102,000 fine.

InvoCare CEO Andrew Smith at the Northern Suburbs Crematorium.

InvoCare CEO Andrew Smith at the Northern Suburbs Crematorium. Source: News Corp Australia

The regulator’s deputy chair Delia Rickard said InvoCare, whose brands include White Lady Funerals and Guardian, had taken advantage of customers.

“The ACCC was particularly concerned about these alleged misrepresentations about the obligation to purchase memorial plaques, as Invocare was dealing with consumers in circumstances where they were particularly vulnerable,” she said in a statement.

“More generally, it is important that businesses do not represent consumers are required to make an additional purchase when this is not the case under the contractual terms which bind the consumer.”

InvoCare has since agreed to refrain for three years from compelling customers to buy a memorial, including under existing contracts which contain such a requirement.

It owns funeral home brands in Australia, New Zealand and Singapore.

[H/T: News.com.au]

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

FBI Investigates Funeral Home Running “Remains Dealing” Side-Business
News
6 views
News
6 views

FBI Investigates Funeral Home Running “Remains Dealing” Side-Business

Justin Crowe - January 15, 2018

The Federal Bureau of Investigation is checking into Sunset Mesa Funeral Home in Montrose, CO, where owner Megan Hess is…

MAJOR Facebook News Feed Changes and What They Mean For Your Deathcare Business
Marketing
8 views
Marketing
8 views

MAJOR Facebook News Feed Changes and What They Mean For Your Deathcare Business

Ryan Thogmartin - January 15, 2018

Last week, Facebook made an announcement about MAJOR changes coming to the news feed algorithm. Watch this Facebook Live to learn how…

Five EASY Tips For Your 2018 Marketing and a FREE ___!!! | DISRUPTu! 035
Marketing
33 views
Marketing
33 views

Five EASY Tips For Your 2018 Marketing and a FREE ___!!! | DISRUPTu! 035

CDFuneralNews - January 15, 2018

It’s good to be back! A new year, new goals and new goals to CRUSH! Ryan answers how you use…

Comments