How Chick-Fil-A Lets Fans Grieve Founder on Facebook

September 10, 2014
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Not very often do we see large public facing companies mourn the loss of a leader so openly. Chick-fil-A made announced the passing of their founder on Monday with a simple Facebook post.

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Many companies have shared the passing of a leader but few have engaged back like Chick-fil-A did. Just read some of the comments and replies. The posts that followed Tuesday continued with fans sharing their experiences and memories of meeting Mr. Cathy:

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The next 3 posts made by Chick-fil-A all paid tribute to Mr. Cathy. What’s really amazing is how the fans are able to mass grieve the loss of a leader together from all parts of the USA. Don’t you wish more companies were this open and engaging? Great job Chick-fil-A.

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DISRUPT Media

DISRUPT Media

DISRUPT Media is a full service social media agency specializing in social media strategy, management and reporting for funeral companies. DISRUPT Media is the creator of the FUNERAL Social Design Process which is the only full service social media strategy program crafted specifically for the funeral profession.

Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.
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