Eyes On The Road PSA is Going Viral
Volkswagen decided to try a new method to get drivers’ attention about the dangers of texting behind the wheel, putting them in the middle of an interactive PSA.
They worked with a movie theater in Hong Kong, surprising movie-goers with a first hand look at how fast a crash can happen.
Instead of movie previews, the first thing the audience saw was the view behind the wheel as a car went down a road. Then, using location-based technology, they sent a text message to every cellphone in the theater. Within seconds of the audience members looking away from the screen to pull out their phones, the car crashed, startling the entire theater.
Read More: abc6onyourside.com
You may be interested
Bizarre Burial Pod Coffins That Grow More Trees.. Not Cut Them DownMadison Ashby - August 14, 2018
Capsula Mundi is an Italian organization with a mission of mastering green burial. This company wants to reinvent the way…
13 Leading Death Professionals Predict the Future of Cremation… Their Ideas Will Surprise You.Justin Crowe - August 13, 2018
What does the future of cremation look like? We all want to know if we will see the type of…