Homesteaders Releases Spanish-Language Community Presentation

April 22, 2014
Advertisement

Des Moines, Iowa — Homesteaders Life Company, a national leader in pre-need funeral funding, recently released Un regalo para sus seres queridos™, a Spanish-language version of its popular community presentation program Think of Me When®. This comprehensive resource is designed to help funeral service professionals share the benefits of advance funeral planning.

The centerpiece of the kit is a digital video presentation that features testimonials from consumers who relate their powerful and positive advance funeral planning experiences. Homesteaders created this version in response to broad demand from consumers and funeral professionals alike, and in recognition of the growing diversity in America’s population.

“One of the most compelling ways to explain the experience of advance funeral planning is through the stories of those who have actually participated in and benefitted from the experience,” said Homesteaders’ Manager-Marketing Communications Barbara Bloomquist. “Our Spanish-language version helps funeral professionals expand their reach to an important and growing segment of their communities.”

Advertisement

This presentation was developed with the assistance of funeral professionals who serve Spanish-speaking communities, as well as a leading national consultant who helps businesses understand and successfully market to Hispanic and Latino consumers. The video component features English subtitles and addresses key pre-need decision points:

  • “It is something that was going to affect us all, and we thought that it was best if we all participated in making the decisions.”
  • “When I plan ahead, I’m giving an invaluable gift to my loved ones. I’m leaving them a gift of peace and the relief that when the time comes for me to die, every decision will have been made already, all expenses will be already taken care of and they will be able to focus on going to my funeral, they will be able to focus on remembering the beautiful moments.”

The full program includes a Spanish-language press release, presenter’s guide and discussion guide. For more information or to order a copy of Un regalo para sus seres queridos™, contact Homesteaders Marketing Services at 800-477-3633, Ext. 6808.

Focused solely on funeral insurance funding and support, Homesteaders Life Company is the most often used pre-need funding provider among nationally recognized competitors (based on a 2013
Homesteaders-commissioned brand study). To learn more, visit homesteaderslife.com.

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

UPDATE ON HUGE FUNERAL INDUSTRY CIVIL LAWSUIT | FUNERAL nation 101 – CHANGE MAKERS
FUNERAL Nation
39 views
FUNERAL Nation
39 views

UPDATE ON HUGE FUNERAL INDUSTRY CIVIL LAWSUIT | FUNERAL nation 101 – CHANGE MAKERS

CDFuneralNews - January 21, 2018

On this episode, we talk with a death care attorney who is handling a high profile civil lawsuit affecting thousands…

OGR Annual Conference Offers Solutions to Business Problems in Savannah, GA April 4-6, 2018
Funeral Industry Press Releases
74 views
Funeral Industry Press Releases
74 views

OGR Annual Conference Offers Solutions to Business Problems in Savannah, GA April 4-6, 2018

CDFuneralNews - January 21, 2018

AUSTIN, TX – JANUARY 2018 - The International Order of the Golden Rule (OGR), the world’s leading professional association dedicated…

Funeral Cribs Episode 5 – Sunset Memorial Park, Alabama
News
458 views
News
458 views

Funeral Cribs Episode 5 – Sunset Memorial Park, Alabama

CDFuneralNews - January 18, 2018

The Sunset Memorial Park Funeral Home has had one major goal in mind from the time it started until now,…

Comments