Should Funeral Home Websites Include Pricing?

March 11, 2014
Advertisement

Last week Frontrunner Professional published a blog article talking about pricing on funeral home websites. They also asked the question on their Facebook page.

Advertisement

This has generated a large discussion and many different views on the topic. Frontrunner even went as far as detailing a case study of a funeral home using a ‘price generator’ tool for consumers.

In their blog FRP says:

Those funeral home owners who recognize the importance of adjusting their business model to meet the needs of the cost-conscious consumer will put their attention on pricing transparency. While it’s valuable (and in some states required) to provide a copy of the firm’s General Price List on the firm’s website, progressive funeral firms choose to take the pricing conversation even further.

Read the full article

We decided to post the question ‘Should funeral homes include prices on their website? on our ConnectingDirectors.com Facebook Page

Again, there are many different opinions but it seems as though most funeral homes lean toward yes, but many still aren’t doing it.

What is your opinion: Should funeral homes include pricing on their websites? Please tell us in the comments below.

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
Advertisement

You may be interested

How Watching Movies In a Cemetery Became an L.A. Summer Staple
Cemetery
4 views
Cemetery
4 views

How Watching Movies In a Cemetery Became an L.A. Summer Staple

CDFuneralNews - August 14, 2017

The often sold-out Hollywood Forever Cemetery screenings have cemented themselves as a seasonal institution in the Southland, drawing scores of fans and A-listers.

Funeral Homes are Struggling to Keep Their Doors Open
Cremation
8 views
Cremation
8 views

Funeral Homes are Struggling to Keep Their Doors Open

Ryan Thogmartin - August 13, 2017

This is a topic and conversation that does not get talked about or covered enough. We all want to put the blame on cremation and ignore the fact that many of the issues facing funeral homes aren't because families choose cremation but because of bad business decisions of many funeral directors who don't want to change or accept cremation.

Funeral Home Owner Howie VanRensselaer Wins July Sich Casket Giveaway
Funeral Industry Press Releases
2 views
Funeral Industry Press Releases
2 views

Funeral Home Owner Howie VanRensselaer Wins July Sich Casket Giveaway

CDFuneralNews - August 13, 2017

August 8, 2017 -- Sich Casket has announced the winner of their monthly “Year of the Funeral Director” casket giveaway…

Comments