Response to Funeral Home Social Media Question May Surprise You
How often to you poll your community to find out exactly what it is that they believe is the most valuable part of a funeral? Chances are you never have.
Most funeral professionals just assume ‘what is most valuable’ because for some reason we feel it is our job to determine what a dignified funeral is.
What if your community has a completely different perception of what parts of a funeral are valuable?
Pray Funeral Home in Charlotte, Michigan took to their very active Facebook Page a few weeks ago and asked their 1,600+ followers ‘What do you feel is the most valuable part of a funeral?’
Some of the comments might surprise you. (click on ‘comments’ below)
What the consumer sees as valuable isn’t always what the funeral director assumes is valuable. It’s time to listen to your customer and focus on the areas that each family sees as valuable.
You may be interested
Bizarre Burial Pod Coffins That Grow More Trees.. Not Cut Them DownMadison Ashby - August 16, 2018
Capsula Mundi is an Italian organization with a mission of mastering green burial. This company wants to reinvent the way…
NFDA Announces Officer Election ResultsCDFuneralNews - August 16, 2018
Brookfield, Wis. – The National Funeral Directors Association (NFDA) is pleased to announce that qualified association members have elected the…
Funeral Service Foundation Now Accepting Select Foundation ’45 Award Applications and SubmissionsCDFuneralNews - August 16, 2018
Brookfield, Wis. – The Funeral Service Foundation is now accepting online applications and submissions for select Foundation ’45 Awards, which…