Great Example from Order of the Golden Rule – You Should Be Doing This

March 4, 2014
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International Order of the Golden Rule just made a great Facebook post and every company should be following their lead.

It was a simple post but one that was preplanned and well thought out.

Their social presence isn’t great. For an organization they should have a much larger following and should be creating more internal original content that provides value but the post they made Tuesday afternoon was perfect.

They were on the cusp of reaching a small milestone ‘300 Facebook Likes’ – not earth shattering but something worthy of highlighting and acknowledging. I sincerely applaud OGR for realizing this and creating a Facebook post to highlight it.

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Here is what they posted:
ogr-staff-facebook

The post was created perfectly:

1. The image is 1:1 pixel size so it fits in the newsfeed natively (and will have better organic reach)

2. The image incorporated the number 300 in very clever and cute way

3. They used real people from the organization in the image – adds humanization to the organization’s social presence

4. They thanked fans for liking – most organizations never do this

5. They named who was in the image and their roles at OGR – how many of you never had a face to go with a name?

I challenge OGR to do a create 15 second video for the 500 Likes milestone – I would love to help you create this!

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media. DISRUPT Media is a full service social media agency specializing in social media strategy, management and reporting for funeral companies. DISRUPT Media is the creator of the FUNERAL Social Design Process which is the only full service social media strategy program crafted specifically for the funeral profession.

Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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