Connecting Directors

Nursing Home Marketing Tactic That Will Shock You

Funeral Home Marketing Funeral Industry News Lighter Side January 23, 2014

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A nursing home made a great gift for their staff and family members of its residents: a limited edition calendar featuring its residents dressed as actors in scenes from their favorite classic films, including Titanic, Rocky, James Bond, Blues Brothers, Mary Poppins, and more.

The participants from Essen, Germany’s Contilia Retirement Group—their ages range from 75 to 98(!)—spoke to Der Spiegel about the shoot, describing it as “tremendously fun” and “exciting.”