Nursing Home Marketing Tactic That Will Shock You

January 23, 2014
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A nursing home made a great gift for their staff and family members of its residents: a limited edition calendar featuring its residents dressed as actors in scenes from their favorite classic films, including TitanicRocky, James Bond, Blues BrothersMary Poppins, and more.

The participants from Essen, Germany’s Contilia Retirement Group—their ages range from 75 to 98(!)—spoke to Der Spiegel about the shoot, describing it as “tremendously fun” and “exciting.”

Easy RiderNursing Home's Calendar Puts Residents in Classic Film Roles

Cabaret

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Nursing Home's Calendar Puts Residents in Classic Film Roles

7 Year Itch

Nursing Home's Calendar Puts Residents in Classic Film Roles

Blues Brothers

Nursing Home's Calendar Puts Residents in Classic Film Roles

Mary Poppins

Nursing Home's Calendar Puts Residents in Classic Film Roles2

Rocky

Nursing Home's Calendar Puts Residents in Classic Film Roles

Saturday Night Fever

Nursing Home's Calendar Puts Residents in Classic Film Roles3

James Bond

Nursing Home's Calendar Puts Residents in Classic Film Roles4

Breakfast at Tiffany’s

Nursing Home's Calendar Puts Residents in Classic Film Roles

[h/t BuzzFeed]

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