47 Percent of Facebook Users Are Over The Age of 35

January 16, 2014
Advertisement

We know teens aren’t that into Facebook anymore. Now we have some fairly stunning data from iStrategyLabs to back that up.

There are 3 million fewer teens on Facebook now than in 2011, according to a study from iStrategyLabs released Wednesday. That marks a 25 percent drop from 2011 when the digital consulting agency last looked at the numbers.

Meanwhile the number of Facebook users in the 55+ age demographic exploded, seeing 80.4 percent growth from 2011 to 2013. Clearly for teens Facebook has become less and less of a getaway from family members.

Advertisement

Check out the chart from iStrategyLabs below.

facebook

The numbers for the study were pulled from Facebook Advertising, the page where the company pitches campaigns to advertisers. Some have questioned the validity of these figures considering they are not official Facebook numbers. Study author DJ Saul told the Huffington Post in an email that “it’s certainly valid criticism and should be taken into consideration.” Facebook did not respond to a request for comment from The Huffington Post on Thursday morning.

The data doesn’t look at who’s leaving Facebook just at who’s on Facebook and these numbers indicate that adoption rates among teens are dropping. (iStrategyLabs caught some flack for the misleading headline of its study, “3 Million Teens Leave Facebook In 3 Years.”)

Founder and CEO Mark Zuckerbergbrushed off the question of the social network’s popularity with teens during a July 2013 earnings call. Last October the issue exploded when Facebook chief financial officer David Ebersman admitted that the site had seen a “decrease in daily users among younger teens.”

Where are all those teens going? Probably Instagram. A larger percentage of teens called the photo-sharing site important to them in arecent survey from Piper Jaffray. At the same time fewer teens said Facebook was very important to them. The two networks are now tied for “most popular” among teens.

Fortunately for Facebook, it owns Instagram.

Photo Cred: Getty Images

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media.

DISRUPT Media is a full-service creative agency built for the now. We partner with death care companies to drive deep-rooted brand loyalty and measurable leads through social media.

More Fans. More Conversations. More Leads.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
Advertisement

You may be interested

Take That Step | FUNERAL hustle 013
FUNERAL Hustle
156 views
FUNERAL Hustle
156 views

Take That Step | FUNERAL hustle 013

DISRUPT Media - October 5, 2017

We hit Atlantic City for the 2017 New Jersey State Funeral Directors Association Annual Convention. We unveiled a brand new…

Transgender Woman Sues Metro Detroit Funeral Homes After Losing Her Job
News
182 views
News
182 views

Transgender Woman Sues Metro Detroit Funeral Homes After Losing Her Job

CDFuneralNews - October 5, 2017

Originally Published on WXYZ Detroit Should someone be fired because they are transgender? A transgender woman has sued the owner of…

How to Leverage the One Statistic Everyone is Ignoring and It’s a Game Changer
Death Discussions
375 views
Death Discussions
375 views

How to Leverage the One Statistic Everyone is Ignoring and It’s a Game Changer

Ryan Thogmartin - October 4, 2017

As a profession, we are completely undervaluing the need to get attention and immediately provide value back to that consumer. It…

Comments