47 Percent of Facebook Users Are Over The Age of 35

January 16, 2014
Advertisement

We know teens aren’t that into Facebook anymore. Now we have some fairly stunning data from iStrategyLabs to back that up.

There are 3 million fewer teens on Facebook now than in 2011, according to a study from iStrategyLabs released Wednesday. That marks a 25 percent drop from 2011 when the digital consulting agency last looked at the numbers.

Meanwhile the number of Facebook users in the 55+ age demographic exploded, seeing 80.4 percent growth from 2011 to 2013. Clearly for teens Facebook has become less and less of a getaway from family members.

Advertisement

Check out the chart from iStrategyLabs below.

facebook

The numbers for the study were pulled from Facebook Advertising, the page where the company pitches campaigns to advertisers. Some have questioned the validity of these figures considering they are not official Facebook numbers. Study author DJ Saul told the Huffington Post in an email that “it’s certainly valid criticism and should be taken into consideration.” Facebook did not respond to a request for comment from The Huffington Post on Thursday morning.

The data doesn’t look at who’s leaving Facebook just at who’s on Facebook and these numbers indicate that adoption rates among teens are dropping. (iStrategyLabs caught some flack for the misleading headline of its study, “3 Million Teens Leave Facebook In 3 Years.”)

Founder and CEO Mark Zuckerbergbrushed off the question of the social network’s popularity with teens during a July 2013 earnings call. Last October the issue exploded when Facebook chief financial officer David Ebersman admitted that the site had seen a “decrease in daily users among younger teens.”

Where are all those teens going? Probably Instagram. A larger percentage of teens called the photo-sharing site important to them in arecent survey from Piper Jaffray. At the same time fewer teens said Facebook was very important to them. The two networks are now tied for “most popular” among teens.

Fortunately for Facebook, it owns Instagram.

Photo Cred: Getty Images

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media.

DISRUPT Media is a full-service creative agency built for the now. We partner with death care companies to drive deep-rooted brand loyalty and measurable leads through social media.

More Fans. More Conversations. More Leads.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
Advertisement

You may be interested

BEAN TOWN BREAK DOWN | FUNERAL hustle 015
FUNERAL Hustle
18 views
FUNERAL Hustle
18 views

BEAN TOWN BREAK DOWN | FUNERAL hustle 015

CDFuneralNews - November 14, 2017

Ryan is exposed EXPOSED as a terrible (.....) in FUNERAL hustle 015! Part 2 of our Boston NFDA recap we…

NFDA Goes Big In Boston
Funeral Industry Press Releases
8 views
Funeral Industry Press Releases
8 views

NFDA Goes Big In Boston

CDFuneralNews - November 14, 2017

Brookfield, Wis. – The National Funeral Directors Association (NFDA) 2017 International Convention & Expo, held October 29 through November 1…

2017 REFLECTION OF NFDA BOSTON AND A TRIBUTE TO THE VETERANS | FUNERAL nation 094
FUNERAL Nation
196 views
FUNERAL Nation
196 views

2017 REFLECTION OF NFDA BOSTON AND A TRIBUTE TO THE VETERANS | FUNERAL nation 094

CDFuneralNews - November 13, 2017

On this episode, we send a big "thank you" to our very own Funeral Commander, Jeff Harbeson in honor of…

Comments