Running Shoes; for Fashion, Comfort or Intended Use?

November 24, 2013
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Article from Jeff Harbeson, The Harbeson Group

On any given day you can find someone wearing a pair of running shoes.  I suppose that I would like to clarify that since the athletic shoe market is so broad and specialized, the shoes I am describing are those that are manufactured for the wearer to actually use them to run (exercise).

My thoughts are how many people actually use the running shoes for their manufactured purpose?  There are those that wear running shoes as a fashion statement; although I personally think by doing so the wearer has no sense fashion whatsoever, especially if worn with jeans.  There are those that wear running shoes because they are comfortable.  Of course, but the shoes were made to be comfortable while actually running.  What I find hilarious is many that wear running shoes in both these categories can’t or don’t run anywhere.

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The analogy I want to share from my point of view is about our professional life.  There are many that put on their “professional shoes” to just be fashionable.  Basically, this person always looks the part, but frankly is just window dressing…never contributing other than showing up, much less creating something or actually leading others in their field.  However, the fashionable wearers are usually the first ones in line seeking advancement or praise.  Then we have the people who wear their “professional shoes” for comfort.  This person just goes through the motions, doing the minimum to get by, often complaining about the fashionable ones, but never stepping up for their “intended use.”

Finally, there are those that wear their “professional shoes” for the intended use…actual “professionally working out,” doing what fashionable and comfort could not fathom accomplishing.  Similar to the general populace, the funeral industry profession has “fashionable, comfort and intended use” wearers.  So take a minute to look down at your shoes, or in your closet; and use the analogy to self identify your type of shoes…do you wear your “funeral professional shoes” for fashion, comfort or intended use?

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