What Can Funeral Service Learn From The Drag Queen Business?

September 23, 2013
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One of the things we admire about Caitlin Doughty is her ‘no fear’ attitude. She really holds nothing back when talking about death – though some in our profession are turned off by this, we think it is positive. She has a massive follower base of consumers and she is engaging with them in a non-traditional funeral director way – exactly the way her audience wants her to engage (others in this profession should take note).

Well, Caitlin holds nothing back in her latest ‘Ask A Mortician‘ episode where she sits down for a nice Sunday conversation with drag queen ‘Miss Laganja Estranja‘.

What can the funeral director learn from a drag queen? Watch the above video.

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