Social Attention: The New Currency

July 25, 2013
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Remember that social interaction is going to happen with or without your involvement. In other words, you can watch the conversation take place, or you can own and guide it.

With Socially Acceptable, the partnership between FrontRunner Professional and DISRUPT Media, your firm can take advantage of this remarkable opportunity… without spending a fortune. It’s time for Socially Acceptable, the focused social media service designed specifically for funeral service professionals.

Explore the features of Socially Acceptable:

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Extensive Research


No one can really know where they’re going without knowing where they currently are, and understanding where they’ve been. The initial phases in developing a focused social media plan for your firm involves both the online research performed by the DISRUPT Media team and two in-person strategy-building sessions. Timely submission of related reports, including the Distribution Brief, will document our findings and set the stage for the implementation and management of your social media strategy.

In-Depth Strategy Sessions


Successful use of social media channels requires that we all come together in the same room to discuss your current use of social media, deepen our understanding of your funeral firm mission, vision and service offerings; establish a set of shared goals, and determine specific key performance indicators which will help us to measure our success. This happens during the Kick-Off Meeting. The IDEA Session, — where the DISRUPT Media team works closely with you to determine ideas and stories surrounding your firm that customers, loyal supporters and funeral professionals find interesting — will help us to add the “spark” to your social media presence.

Focused Implementation and Management


As any military strategist will tell you, any plan-of-action is worthless without masterful implementation and effective management of the forces involved in the campaign. It’s the same with social media. The team at DISRUPT Media will take charge of all the day-to-day activities involved in the promotion of your social media presence. They will come ready to have a dialog, nurture and engage your social audience, build your brand and add real value to the social conversation.

In-Depth Reporting


With our monthly analytics reports you can track the performance of everything being done for you in the social arena. You’ll be able to compare network performance, and come to fully understand the impact of your social media on your business. Every month we’ll measure your funeral firm’s influence, the sentiments held by your audience in response to your social activity, and the volume — the amount of buzz surrounding your brand — delivering actionable information in a highly-digestible format.


Isn’t It Time to Get the Conversation Started?

Today, thanks to the Internet and Social Media, families in your community can drill as deep as they want, gathering information about your firm. And depending on what they find, they may choose to do business with you — or not.

Without doubt, those funeral firms who choose to own and guide the social conversation will capture the most attention from their target audience, and get the most value from their investment. So, bring the experts in. Contact us to get the social conversation started.


FrontRunner Professional announced its strategic partnership with DISRUPT Media, the funeral profession’s dedicated social media provider, founded by Ryan Thogmartin of Connecting Directors.

This new partnership will forge the development of the new “Socially Acceptable™” social media program designed to set a new and higher online standard for the funeral profession. The program will be available exclusively through FrontRunner Professional to their clients.

DISRUPT Media is a full service social media agency for social strategy and complete social media management for businesses. They help funeral professionals, worldwide; interact with today’s consumers by truly embracing the Internet and engaging in conversations about their funeral business online.

For more information on FrontRunner Professional and DISRUPT Media contact FrontRunner at 1-866-748-3625 or online atwww.FrontRunnerPro.com/SociallyAcceptable or email Ryan Thogmartin at ryan@disruptmedia.co

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media.

DISRUPT Media is a full-service creative agency built for the now. We partner with death care companies to drive deep-rooted brand loyalty and measurable leads through social media.

More Fans. More Conversations. More Leads.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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