14 Tiny Changes To Make Your Funeral Home Facebook Page Instantly Better
Article from: Emma Ellinson, DISRUPT Media
No matter what type of business you have, there’s always something you can do to improve your Facebook Page. These 14 tiny changes are a great place to start.
Create an SEO Friendly “About” Section
If you’re not familiar with the term SEO, it stands for “Search Engine Optimization”. Basically this means that you make use of certain keywords and phrases to put your website higher in the search-engine ranking.
The About section on you Facebook Page is your one opportunity to include a block of text so make it SEO friendly! Take your time and choose the best wording.
Offer Exclusive Content
It’s nice to have consistency along all of your online platforms. But remember that your fans won’t bother with your Facebook if they feel they’re getting the same content twice. So be sure to offer them something that’s exclusive to Facebook. This could be a special photo, announcement or even a Facebook only competition.
Keep your Facebook content fresh. Never post just text because that can get really boring. Throw in some images, links and videos.
Optimize Your Images
Always add a description to any photos you upload to your Facebook page. Try to make it SEO friendly too and be sure to include a link back to your website. It can build up your traffic and help to spread the word.
Create Sticky Posts
As new posts get added, the old ones get pushed down along the timeline. However there is a “Pin To Top” feature on Facebook that allows you to keep a particular post at the very top. You could use this to create an introduction, promote a competition or maybe even create a week-long theme.
Revolve Everything Around Your Fans
The biggest mistake anyone can make with Social Media is to have a “me, me, me” attitude about everything. Ask for your fans opinions and create posts that seek out their comments and contributions. Not only will this give you a good reputation but it will improve your Edgeranking as well.
Analyse, Rinse, Repeat
There’s a reason why we say “Social Media without a strategy is like eating soup without a fork.” And it’s not good enough to merely have just the one strategy either. Social Media requires constant monitoring and analyzing. What posts work? What’s the best time of day to post? And don’t forget that what works for one Facebook Page might not necessarily work for you.
Make a point of looking back to see which posts performed best and use that information to move forward and drive engagement.
It’s a simple idea and not one everyone likes, but it works! If you create two identical posts but one of them as “Like this post” tagged on to it, then that’s the one that’s going to get the Likes.
Keep Your Posts Short
Between 100-259 characters get’s 60% more engagement. (How’s that for short!)
Share Quality Content by Others
Sharing good content can have multiple benefits. It shows that you’re willing to share interesting stuff with your fans, no matter where it comes from. You appear more sociable. AND if you have the name of the author, you can write their name into the description and Facebook will alert them to the mention.
Depending on Edgeranking and other aspects, this also increases the chances that their friends will see the mention too.
Encourage Community to Post Interesting Content
Fan posts can now be published instantly with the “Highlight” and “Allow on Page” options. This is great because now your Page can do more to build its community and drive engagement.
Allow Replies to Comments
Now Facebook will allow you to reply to individual comments on you Page, rather than making your own comment and trying to address everyone. This is excellent as it makes it far easier to speak directly to one person and allows multiple conversations to happen in one space.
Figure Out Your Highest Traffic times
There are lots of analytics and stat services out there. Look for a decent one and use it to find out when your highest traffic times are. Once you have that worked out, simply queue your posts to go out at the best times.
If you make a post and someone replies, don’t let it just stop there. RE-Engage and continue the conversation. Thank them for kind words or join in on their joke. This really makes the fans feel like they’re being listened to and helps to remind them that you’re not just a website, you’re a person!
FrontRunner Professional announced its strategic partnership with DISRUPT Media, the funeral profession’s dedicated social media provider, founded by Ryan Thogmartin of Connecting Directors.
This new partnership will forge the development of the new “Socially Acceptable™ social media program designed to set a new and higher online standard for the funeral profession. The program will be available exclusively through FrontRunner Professional to their clients.
DISRUPT Media is a full service social media agency for social strategy and complete social media management for businesses. They help funeral professionals, worldwide; interact with today’s consumers by truly embracing the Internet and engaging in conversations about their funeral business online.
For more information on FrontRunner Professional and DISRUPT Media contact FrontRunner at 1-866-748-3625 or online atwww.FrontRunnerPro.com/SociallyAcceptable or email Ryan Thogmartin at[email protected]
Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.
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