Funeral Home Resource Acquires Trademark

April 3, 2013
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Austin, Texas–April 3, 2013–Funeral Home Resource received a trademark for the expression ‘It’s Business as Usual. Just More of It.™’ This trademark represents Funeral Home Resource’s online marketing strategy for the funeral homes with which it partners.

Ron Browning, President and CEO of Funeral Home Resource says, “Funeral homes provide much needed compassionate services with important and necessary rituals. We don’t need to change the way they do business, we just need to bring our partners more business. That’s what ‘It’s Business as Usual. Just More of It.™’ means. Without commitment or any change in their business model, our online marketing efforts bring our partners more business.”

Funeral Home Resource specializes in no-risk performance marketing arrangements for funeral homes and crematories. The funeral homes with which they do business pay only for results, not for services that aren’t performing.

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To support funeral homes and crematories, Funeral Home Resource’s expert team of designers, marketers, and writers develop sites and strategies to educate and attract those in need of funeral or cremation services. Next, FHR markets its partner funeral homes above competing businesses to generate funeral leads for those partners. Without any effort on their part, funeral homes and crematories gain the advantage of an expert online marketing team promoting their businesses.

It’s Business as Usual. Just More of It.™

About Funeral Home Resource

Funeral Home Resource, the outsourced online marketing department for funeral homes, grows market share for funeral homes through on-line marketing to families in need of funeral home and cremation services. Funeral Home Resource operates FuneralHomeResource.com, the premier on-line directory of funeral homes. FHR is trusted by the most established, most respected names in the funeral industry, handling all their online marketing efforts and overseeing the creation, capture, delivery, and conversion of thousands of online inquiries for them each month. Funeral Home Resource specializes in no-risk performance marketing arrangements.

Contact: Ron Browning, CEO and President
Phone: 866.468.7968 x801
Address: 7000 N. Mopac
Suite 200
Austin, TX 78731
Website: http://www.fhrweb.com

TRADEMARK OFFICIAL GAZETTE PUBLICATION CONFIRMATION

U.S. Serial Number: 85-747,495
Mark: IT’S BUSINESS AS USUAL. JUST MORE OF IT.(STANDARD CHARACTER MARK)
International Class(es): 035
Applicant: Funeral Home Resource
Docket/Reference Number:

The mark identified above has been published in the Trademark Official
Gazette (TMOG) on Mar 12, 2013.

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