Why Credit Card Memorial Giving Needs To Be Offered

February 24, 2013
Advertisement

Article from: Michael Kane, Expression Guest Registry™

Last night, I had dinner with some friends at a French restaurant in town.  Somehow, when the check came, we started discussing credit cards.  Paul, an age 50 ER doctor, commented about what he does when a restaurant does not accept American Express.  First, he does not blame the server nor reduce his tip for good service.  He writes a note on the back of the receipt letting them know that he will not be returning solely because he was unable to use his American Express card.

It got me to thinking about what the baby boomers and younger generations expect when they attend a funeral.  First, do they even understand memorials – why they are established and why people give? Are they prepared to give at a service when the only option is an envelope for check or cash?  I can think of very few places where I can’t use my debit or credit card.  As a result, I (and the majority of people my age and younger) do not carry a checkbook or much cash.  This has to have effected the average contribution from guests at a service.

Advertisement

I would like to say that offering a means of contributing to memorials by credit or debit card will make your funeral home look progressive, but I think we might have gone beyond that in the last decade.   It will soon be expected.  Earlier this month, I was at a service outside of Milwaukee that provided such a means.  I found out after the services that $620 was raised by credit cards… three contributions were $100!   We can debate whether this is money that would have been given in the more traditional way, but I would bet that the majority of this would not have been given at all.

In my opinion, credit card memorial giving is becoming an expected feature by those who visit our funeral homes.  And helping the family raise more money for their loved one’s memorial seems to fall in line with what we do as funeral directors.

About Author

Wisconsin funeral director Michael Kane is founder of Expression Guest Registry™, located in Green Bay, Wis. For more information, visit www.expressionguestregistry.com.

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
Advertisement

You may be interested

12 Benefits of Social Media Every Funeral Home Needs to Know
Marketing
3 views
Marketing
3 views

12 Benefits of Social Media Every Funeral Home Needs to Know

Ryan Thogmartin - August 10, 2017

Social media is 'marketing.' It's not the new marketing, it's the current state of marketing, and funeral homes and death care companies can no longer afford to ignore it. There are so many reasons why death care companies need to get their heads out of the sand and start engaging on the platforms used by over 68% of all Americans.

Six Times Twitter Reminded Us Funerals Don’t Have to be Boring
Humor
39 views
Humor
39 views

Six Times Twitter Reminded Us Funerals Don’t Have to be Boring

Madison Ashby - August 9, 2017

These six people had funerals on their mind for one reason or another and decided to share with the Twitter world what they were thinking, and I’m pretty glad they did. People can come up with some pretty crazy things if you let them ramble.

Physicians Mutual Celebrates Preneed Anniversary with NFDA Sponsorship
Funeral Industry Press Releases
1 views
Funeral Industry Press Releases
1 views

Physicians Mutual Celebrates Preneed Anniversary with NFDA Sponsorship

CDFuneralNews - August 9, 2017

OMAHA – It’s been an exciting summer for Physicians Mutual, and the fun keeps on coming: the Company will celebrate…

Comments