Did You See Just Cremations’ Jaw Dropping Nude Advertisement?

January 1, 2013
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Many times I have encouraged funeral companies to press the envelope on advertising, but I am wondering if Australia’s Just Cremations pressed the envelope a little to far when they held nothing back and swung for the fences with a “nude no fuss” cremation ad.

Business Insider called the nude Just Cremations ad “twisted”.

BuzzFeed’s Copyranter noted that this isn’t Just Cremations’ first odd ad. A Redditor posted this visual that Just Cremations placed on the back of the bus. Its message isn’t as self explanatory.

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Here is a previous ad from Just Cremations:

What do you think of these ads? Humor is a tension breaker and can make the conversation about death and disposition easier to discuss but is a “no fuss” nude ad appropriate?

I’ll start with my opinion: I think the ads will offend a few people but I think the positive conversations outweigh the negative blow back from a small percentage of the target market. I’d give it a go!

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media.

DISRUPT Media is a full-service creative agency built for the now. We partner with death care companies to drive deep-rooted brand loyalty and measurable leads through social media.

More Fans. More Conversations. More Leads.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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