It's not information sharing "one-to-one" anymore; it's "one-to-many"

August 11, 2011
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Our old world used to be one of a bit more discreetness. One where many times unless someone took the time to sit down, write a letter, send the letter to the appropriate person, have the appropriate person open the letter, determine if the letter of complaint or compliment was worthy of publishing – then that person’s viewpoint of a business’s services may or may not be heard.

Ah, yes, gone are the days! Now, it’s clearly not a world of “one-to-one information sharing” or taking a chance that your voice is heard regarding a business and their service level. Yes, those days are long gone.

Are you prepared for the new world?

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The new world where information sharing is no longer “one-to-one.” The new world where information sharing is instantaneous with “one-to-many.”

Case in point,Ö this week I had a bit of an issue with another driver on the road. That driver thought that I didn’t deserve to be in the lane that I needed to merge into so a bit of “car communication” began to happen. Now, I’m in my un-marked car. They are in a company van. With their company’s name and contact information, their rolling billboard, in full view to numerous other cars that were too clogged in the road construction.

And, all of these other drivers, as shocked as I was, saw the proud finger gesture that the driver of the company van threw to me out of the van window!

Wow! Unbelievable advertising for them! Even better was the “press” that I was able to give to them in my blog and journal on my social sites about “being aware of where you are and who you are representing at all times!” In an instance, people all over the city knew about this company, their antics, and their gesture. And, the feedback from my readers,Ö “Thanks for letting us know. We’ll keep that in mind when we need that kind of service.”

Yes, no longer are actions, regardless of what they are, “one-to-one.” It’s too easy to broadcast to the world.

Putting this into my world of pet loss services, if you are a funeral home handling pet families, is your entire staff aware of the importance of this type of service being provided by your organization? Are they fully aware of the positive benefits that can happen when serving this type of family and, consequently, the negative information sharing that can also happen if the family feels like they were treated differently or with lesser services?

Are they fully aware so that when the “information sharing” happens, it’s exactly what you WANT it to be, nothing less?

CDFuneralNews

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